About me

repositioning brands, launching brands (out of my depth here) and generally making business challenges interesting for creative people

QuestionsProjectsExperienceTeam

Projects credited in

• 5

  Topshop

Work history

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Strategist, Northern EuropeVirtue - The Creative Agency by VICE
Dec 2018London, United KingdomFull Time
An analytical and problem solving role utilising VICE's research resources to unpack brand challenges and then solve them. A direct report into the global CSO. Wrote, led and executed the strategy for Topshop's youth project and Puma's fitness and training project: TSTM: https://vimeo.com/391246784 Puma: https://vimeo.com/391234302 As well as launching and repositioning global brands in all sorts of markets I was selected by the D&AD to run workshops for pencil award winners, and be a mentor
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Senior New Business ManagerVirtue - The Creative Agency by VICE
Dec 2017 - Dec 2018London, United KingdomFull Time
100% conversion rate on new business pitches for Red Bull, Ralph Lauren, Warner, Sky Atlantic etc. Responsible for winning new accounts, financials, long term strategic growth and Virtue's commercial proposition

Skills

• Strategic Analysis
• Strategic Marketing
• Cultural Communications
• Strategic Planning
• Strategic Thinking
• Thought Leadership

Education

Msc Economics Bristol University
Sep 2012 - Sep 2013Bristol, United Kingdom
Merit
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BSc EconomicsUniversity of Wales, Swansea
Sep 2009 - Sep 2012Swansea, United Kingdom
First class