About me

I'm an experienced creative strategist and with strong technical aptitude and leadership, passionate about establishing talented teams to create beautifully visionary and most importantly scalable digital products.

QuestionsProjectsExperienceTeam

• Product Leadership and Fractional Support

Work history

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Senior Digital Product LeadMirum Agency, WPP
Feb 2019 - May 2019London, United KingdomFreelance
Leading on a global portfolio of Financial Services brands including HSBC Connected Money, collaborating closely with Strategy and UX to deliver digital solutions that meet business needs while measuring up to user expectations. Current task-load:  Providing cross-functional leadership for a phased product roadmap for the Android platform and feature release of HSBC Connected Money App.  iOS back-end IA, feature audit and user-engagement analysis of Open Banking API  Defining the product vision and the project’s roadmap through research into the market and competition and the UX team’s design assumptions.  Continuous Integration and Continuous Delivery (CI/CD) of global web-builds for Grolsch.com and HSBC.com on Drupal 7 platform  Defining delivery and timeline for product implementation including product roadmap and strategic interact mapping, in order to visualise the timeline, prioritise features and track the progress of the project efficiently.
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Senior Digital Product LeadHOGARTH WW
Jul 2018 - Jan 2019London, United KingdomFreelance
Developed and implement new strategic plans for end-to-end campaign management utilising agile methodologies to incorporate and enhance cross-department communications. Initiated a standardised process from development delivery, QA, and post launch QA through successful integration of cross-functional departments. Key Achievements:  Led three global hubs to assure quality of approx. 50 campaigns a week across London, Bucharest, and Delhi.  Minimised overall workload inefficiencies and capacities by initiating a Python automation script for Rolex campaigns through detailed requirement analysis and team building.  Developed a new BA tools by collecting and analysing data and opportunities utilising JIRA, Lucid, and Excel to execute BPI across Rolex account.  Designed and executed new operational procedures for digital creative across Europe, North America, LATAM, and APAC, which was later on adopted as the standard by the company.  Led three global hubs to assure the quality of approx. 50 campaigns a week across London, Bucharest, and Delhi.

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Skills

• Busines Strategy
• Digital Branding
• Technical Production
• Leadership
• Product Design
• Agile Development
• User-centered Design
• Creative Campaigns
• Content Strategies
• Business Innovation