I grew up as a client services strategist and creative producer at boutique marketing agencies in NY. During this time, I worked with brands such as Nike, Levi's, Spotify, Sonos and more on a variety of project types – brand strategy and ID, 360-marketing strategy, multi-year programs, event activations, content production, social media, and more.
After 8+ years on the agency side, I wanted to try my hand on the client side and joined Away, a travel lifestyle start up. I headed their Experiential Marketing department and created their first brand marketing strategy around how they show up in the world. I also oversaw activations and event partnerships in NYC, LA, Austin, Aspen, Toronto, London, and Copenhagen.
I'm now freelancing so I can travel more and pursue my passion projects. On the weekends, I like to make soup, practice pilates, and play fetch with my dog.
Work history
A
A
Director of Experiential MarketingAway
- New York, United StatesFull Time
Oversaw the strategy, planning, and production of brand experiences and activations including dinners, gifting, launch events, pop-ups, and brand stunts
• Led long and short-term department KPIs, budgets and timelines;
• Worked closely with cross-functional stakeholders and brand teams to support key product launches;
• Concepted and executed brand activations for Copenhagen Fashion Week, a global hotel gifting experience, and a ski pop-up in Aspen.
I
I
Executive Producer / Account DirectorImprint Projects
- New York, United StatesFull Time
Oversaw the development, planning and production of all New York projects
• Managed client campaigns that range from 50K to 5MM and include: brand strategy, messaging and identity, content capture, event production, partnership outreach, and global asset development (e.g. commercials, print ads, lookbooks and sales tools);
• Participated in new business development from beginning to end including initial outreach and pitching, document preparation, timelines, budgets and final contracting;
• Provide in-depth client reporting with program analysis such as case-studies, KPIs, Google analytics, and qualitative consumer feedback;
• Oversaw day-to-day client relations, strategic and creative output, project teams and outside vendors;
• Managed and mentor the NY production team consisting of 4 full time producers and freelance staff.
+ Show more
Skills
- Client Management
- Budget Planning
- Events Production
- Content Production
- Brand Strategy
- Project Management
- Creative Services
- Post Production
- Brand Partnerships
- Programming
Education
G
G
Bachelor of Arts (BA) Georgetown University
- Washington, United States