Kristen Leung
Available

Kristen Leung

Freelance ProducerNew York, United States
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Kristen Leung
Available

Kristen Leung

Freelance ProducerNew York, United States
About me
I grew up as a client services strategist and creative producer at boutique marketing agencies in NY. During this time, I worked with brands such as Nike, Levi's, Spotify, Sonos and more on a variety of project types – brand strategy and ID, 360-marketing strategy, multi-year programs, event activations, content production, social media, and more. After 8+ years on the agency side, I wanted to try my hand on the client side and joined Away, a travel lifestyle start up. I headed their Experiential Marketing department and created their first brand marketing strategy around how they show up in the world. I also oversaw activations and event partnerships in NYC, LA, Austin, Aspen, Toronto, London, and Copenhagen. I'm now freelancing so I can travel more and pursue my passion projects. On the weekends, I like to make soup, practice pilates, and play fetch with my dog.
Work history
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    Director of Experiential MarketingAway
     - New York, United StatesFull Time
    Oversaw the strategy, planning, and production of brand experiences and activations including dinners, gifting, launch events, pop-ups, and brand stunts • Led long and short-term department KPIs, budgets and timelines; • Worked closely with cross-functional stakeholders and brand teams to support key product launches; • Concepted and executed brand activations for Copenhagen Fashion Week, a global hotel gifting experience, and a ski pop-up in Aspen.
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    I
    Executive Producer / Account DirectorImprint Projects
     - New York, United StatesFull Time
    Oversaw the development, planning and production of all New York projects • Managed client campaigns that range from 50K to 5MM and include: brand strategy, messaging and identity, content capture, event production, partnership outreach, and global asset development (e.g. commercials, print ads, lookbooks and sales tools); • Participated in new business development from beginning to end including initial outreach and pitching, document preparation, timelines, budgets and final contracting; • Provide in-depth client reporting with program analysis such as case-studies, KPIs, Google analytics, and qualitative consumer feedback; • Oversaw day-to-day client relations, strategic and creative output, project teams and outside vendors; • Managed and mentor the NY production team consisting of 4 full time producers and freelance staff.
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Skills
  • Client Management
  • Budget Planning
  • Events Production
  • Content Production
  • Brand Strategy
  • Project Management
  • Creative Services
  • Post Production
  • Brand Partnerships
  • Programming
Education
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    G
    Bachelor of Arts (BA) Georgetown University
     - Washington, United States