Kristina Kuzmina

Marketing, Business Strategy Consultant, Brand Partnerships

London, United Kingdom
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About me

I grew up being a part of my family's business in Los Angeles where I directly assisted in leading a high-level strategy development, which included: consumer insight, brand architecture, sales, distribution and communication strategy, for QED International Company, an American-based film production studio, financier and international distributor, best known for financing and producing films "Sabotage", “Elysium”, “District 9” and “Fury”. I am a self-starter as well as a good team player with excellent organisational skills and positive attitude. Over the years, I have earned an enviable reputation of successfully projecting every product assigned to me. Thanks to my keen observation and analysis skills, I possess an ability to conceptualise promotional content in a manner that hits all the right chords with the consumer. Growing audience and contributing to the company’s bottom line is what drives me to devise result-oriented communication plans. I transform business, people and brand experience and drive brands to think harder, innovate better and become bolder. Rethink, Reinvent & Revitalise! I have over 7+ years' experience working in marketing and business strategy management with prestigious global brands including L’Oreal, Cartier, Harrods and Jaguar. Post my MBA graduation in 2014 I was working as a marketing and business strategy consultant and has embarked on a series of entrepreneurial endeavour at a number of successful tech, beauty and retail start-ups. In 2016, as a co-founder I supported the launch of Curated Crowd - the first integrated e-commerce digital platform dedicated to emerging fashion designers and creatives that provides funding, mentoring and a direct sales channel to their fashion patrons. It also helps fashion designers to get access to China, one of the biggest economy in the world. What’s next? There are plenty of benefits to working for yourself: the flexibility, the autonomy, the diverse experience working with different clients and industries. However, after being successful out on my own, I eventually found that I missed being part of a real team and working daily with multiple parties on a variety of assignments. I want to bring back all that great experience as part of something much larger than I could ever be on my own and I believe that my motivation, talent and strong expertise that I’ve gained throughout my career will be of a great value to the team and will have a positive impact on the company.


  • Creatively Minded
  • Problem Solving
  • Social Innovation
  • Analytic Skills
  • Network Collaboration
  • Business Acumen
  • Multi-tasking
  • Startup Development
  • Brand Architectue
  • Marketing Strategy

Companies I’ve worked with

  • L'Oréal


    • Hair, Beauty & Cosmetics
  • S

    Self Employed

    • C

      Curated Crowd

      • M

        Matching Models

        Work history


        Marketing and Business Strategy Consultant

        Self Employed

        Jun 2015
        • London, United Kingdom
        • Full Time
        • Transformed existing go-to-market strategies into cost-effective multi-channel solutions to ensure development, growth and new business. As well as advising to the leaders of the industry I mentored a number of innovative start-ups including: • Fragrance Group London, where I was a part of a team that created and launched Michael Buble’s first premium signature fragrance globally. I worked with Michael to design a brand that is enshrined in its values and was closely involved into developing marketing and PR activities, TV & press advertising campaigns • Bays International (global distributor of cosmetics & personal care brands including GOSH Copenhagen, Just for Man, BaByliss and others) where I supervised UK department organising product, marketing and business development re-launch, identified business opportunities and spearheaded strategic global and growth plans improving overall net operating income from 16% to 23% My clients included: Kommersant UK ( Loupe Jewellery ( Art Secret ( BRIC PLUS Magazine


        Ex Co-Founder

        Curated Crowd

        Sep 2017 - May 2018
        • London, United Kingdom
        • Full Time
        • Curated Crowd exists to show the world fashion created by designers who have a story to tell. After leading the closure of the A round with private and institutional investors I successfully executed marketing and PR strategies that allowed the company to build rewarding relationships with their audiences and show company’s vision of being a thought-leading brand.


        Direct Marketing and PR Executive

        Vostock Capital UK

        Apr 2014 - May 2015
        • London, United Kingdom
        • Full Time
        • • Improved profitability by optimising the marketing mix and determining which sales offers, incentive and programs are presented to which prospects through which channels. Increased market share and net income by introducing company services to the Asian market • Extended a constant and on-going database of qualified leads through email blasts and direct promotional and communication campaigns that resulted in immediate sales uplift • Successfully negotiated best conditions with media partners to generate additional sales leads and support sales team • Refocused existing branding, social media and online content to reinforce sales efforts, improve customer experiences and support


        Interim Managing Director

        Matching Models

        Mar 2013 - Mar 2014
        • London, United Kingdom
        • Full Time
        • • Formalised a new strategy and vision of the company as HR agency for beautiful and talented people that led the company from nearly a bankruptcy to a positive turnover • Used market intelligence to introduce a competitive business strategy for the company including all marketing and sales targets. These measures successfully renewed profitability and company growth • Used networking and business development skills to establish new business partnerships with targeted clients such as MTV, F1, Sony, Harrods and support their high-profile events: F1, MTV awards in Amsterdam, Britain Got Talent and X-Factor TV show • Supervised the opening of a new office in Dubai where I had a pleasure of meeting and working with some of the greatest names in the hospitality and entertainment industry


        Marketing and Events Manager

        Jaguar Land Rover

        Jan 2012 - Mar 2013
        • Moscow, Russia
        • Full Time
        • • Started loyalty program for Jaguar and Land Rover’s customers in Russia and executed cross-channel marketing strategies managing internal and external partners • Attracted around 500 new B2B partners worldwide through cold calls and sales meetings. • Implemented marketing activities and social media campaigns to support new Jaguar and Land Rover launches as well as seasonal animations.


        Brand Manager


        Jun 2008 - Nov 2011
        • Moscow, Russia
        • Full Time
        • • Worked closely with fashion houses to translate fashion concepts into luxury perfume launches • Originated a high-level 360° strategy for Cacharel brand re-positioning in Russia, including consumer focus, brand architecture, assortment and communication strategy (TV, outdoor advertisement, press, digital marketing, in-store merchandising and promotion activities) that resulted in profitable brand growth. Rankings increased from top 35 to top 20 in the feminine-cosmetics sector, sales saw a 20% increase and market share increased by 1%. • Developed effective business plan for Maison Martin Margiela launch in Russia while working within extremely tough time and budget constraints • Successfully created efficient social media and marketing campaigns that were then announced as “the best practice” in L’Oréal head office in Paris



        Sep 2004 - Aug 2007
        • London, United Kingdom