About me

I grew up being a part of my family's business in Los Angeles where I assisted in organising large-scale red-carpet events and press conferences for QED International Company, an American-based film production studio, financier and international distributor, best known for financing and producing films "Sabotage", “Elysium”, “District 9” and “Fury”. I worked with many celebrities and high-profile figures creating new ways to effectively use their support across all departments and income streams. I am a self-starter as well as a good team player with excellent organisational skills and positive attitude. We live in the era of attention economy - human attention becomes a scarce commodity. That is why brands should invest in such values as momentariness, newness, personalisation, honesty, accessibility. I do not believe in a template businesses, but in personalised products, unique experiences, voice of the generation and new technologies that empowers brands to reflect, adapt quickly and shine through what is going on in society. My goal is transforming business, people and brand experience and drive brands to think harder, innovate better and become bolder. Rethink, Reinvent & Revitalise!

QuestionsProjectsExperienceTeam

• Looking for Game Designer. Need to be creative, professional with sense of humour and similar experience before. Any suggestions? Thanks
• Hi everyone! I am looking for recommendations from the experts for a small cloths and footwear manufacturer located either in Europe or UK?

Projects

• Milusha LondonPR /Celebrity Engagement and Event Management
• Selezza LondonPR and Blogger/Celebrity Engagement
• RusskysFounder and Creative Director
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  Matching ModelsManaging Director, Matching Models Launch event 2010
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  LONDON POP-UP: EUGENE BRIMMERBERGOn the 29th of May, 2015 SECRET ART POP-UP gallery with support of CBRE Residential and Capcois organised Eugene Brimmerberg’s second major solo-show in London. It presented a collection of works spanning an entire career, from the early 1980s to the present day. New and previously unseen works were brought from Russia, the homeland of this recently discovered artist, for this exciting showcase. The exhibition was located in the luxurious penthouses of The Beecham in Covent Garden. The Beecham
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  Michael Buble's Debut Fine Fragrance for Women 'By Invitation'I was a part of a team that created and launched Michael Buble’s first premium signature fragrance globally. I worked with Michael to design a brand that is enshrined in its values and was closely involved into developing marketing and PR activities, TV & press advertising campaigns

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Work history

Founder and Creative DirectorRusskys
May 2020London, United KingdomFull Time
New Lego-like fashion brand and connected platform. Launch: Summer 2021.
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Brand Innovation, Demand Generation and Creative ConsultantSelf Employed
Jun 2015London, United KingdomFull Time
Transformed existing go-to-market strategies into cost-effective multi-channel solutions to ensure development, growth and new business. As well as advising to large companies, I worked for a number of innovative family businesses and start-ups including: • Selezza London and Milusha London high-end fashion brands, where I was responsible for spearheading a company’s digital marketing strategy, increasing brand visibility online as well as developing and implementing the communication strategy, blogger and celebrity engagement. • Fragrance Group London, where I was a part of a team that created and launched Michael Buble’s first premium signature fragrance globally. I worked with Michael to design a brand that is enshrined in its values and was closely involved into developing marketing and PR activities, TV & press advertising campaigns • Bays International (global distributor of cosmetics & personal care brands including GOSH Copenhagen, Just for Man, BaByliss and others) where I supervised UK department organising product, marketing and business development re-launch, identified business opportunities and spearheaded strategic global and growth plans improving overall net operating income • High-end jewellery brands The House of MBJ India and 77 Diamonds London where I lead the development of a constant and on-going database of qualified leads through personal contacts and direct promotional and communication campaigns that accumulated profitability growing and resulted in immediate sales uplift

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Skills

• Creatively Minded
• Problem Solving
• Social Innovation
• Analytic Skills
• Network Collaboration
• Business Acumen
• Multi-tasking
• Startup Development
• Brand Architectue
• Marketing Strategy

Education

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Bachelor of ScienceLondon School of Economics & Political Science
Sep 2004 - Aug 2007London, United Kingdom
Banking and Finance