Kristina Kuzmina Marketing, Business Strategy Consultant, Brand Partnerships | The Dots

Kristina Kuzmina

Marketing, Business Strategy Consultant, Brand PartnershipsLondon, United Kingdom
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Kristina Kuzmina

Marketing, Business Strategy Consultant, Brand PartnershipsLondon, United Kingdom
About me
I grew up being a part of my family's business in Los Angeles where I directly assisted in leading a high-level strategy development, which included: consumer insight, brand architecture, sales, distribution and communication strategy, for QED International Company, an American-based film production studio, financier and international distributor, best known for financing and producing films "Sabotage", “Elysium”, “District 9” and “Fury”. I am a self-starter as well as a good team player with excellent organisational skills and positive attitude. Over the years, I have earned an enviable reputation of successfully projecting every product assigned to me. Thanks to my keen observation and analysis skills, I possess an ability to conceptualise promotional content in a manner that hits all the right chords with the consumer. Growing audience and contributing to the company’s bottom line is what drives me to devise result-oriented communication plans. I transform business, people and brand experience and drive brands to think harder, innovate better and become bolder. Rethink, Reinvent & Revitalise! I have over 7+ years' experience working in marketing and business strategy management with prestigious global brands including L’Oreal, Cartier, Harrods and Jaguar. Post my MBA graduation in 2014 I was working as a marketing and business strategy consultant and has embarked on a series of entrepreneurial endeavour at a number of successful tech, beauty and retail start-ups. In 2016, as a co-founder I supported the launch of Curated Crowd - the first integrated e-commerce digital platform dedicated to emerging fashion designers and creatives that provides funding, mentoring and a direct sales channel to their fashion patrons. It also helps fashion designers to get access to China, one of the biggest economy in the world. What’s next? There are plenty of benefits to working for yourself: the flexibility, the autonomy, the diverse experience working with different clients and industries. However, after being successful out on my own, I eventually found that I missed being part of a real team and working daily with multiple parties on a variety of assignments. I want to bring back all that great experience as part of something much larger than I could ever be on my own and I believe that my motivation, talent and strong expertise that I’ve gained throughout my career will be of a great value to the team and will have a positive impact on the company.
Projects
Work history
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    Marketing and Business Strategy ConsultantSelf Employed
    London, United KingdomFull Time
    Transformed existing go-to-market strategies into cost-effective multi-channel solutions to ensure development, growth and new business. As well as advising to the leaders of the industry I mentored a number of innovative start-ups including: • Fragrance Group London, where I was a part of a team that created and launched Michael Buble’s first premium signature fragrance globally. I worked with Michael to design a brand that is enshrined in its values and was closely involved into developing marketing and PR activities, TV & press advertising campaigns • Bays International (global distributor of cosmetics & personal care brands including GOSH Copenhagen, Just for Man, BaByliss and others) where I supervised UK department organising product, marketing and business development re-launch, identified business opportunities and spearheaded strategic global and growth plans improving overall net operating income from 16% to 23% My clients included: Kommersant UK (www.kommersant.uk) Loupe Jewellery (www.loupe.in) Art Secret (www.artsecretevents.com) BRIC PLUS Magazine
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    Ex Co-FounderCurated Crowd
     - London, United KingdomFull Time
    Curated Crowd exists to show the world fashion created by designers who have a story to tell. After leading the closure of the A round with private and institutional investors I successfully executed marketing and PR strategies that allowed the company to build rewarding relationships with their audiences and show company’s vision of being a thought-leading brand.
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Skills
  • Creatively Minded
  • Problem Solving
  • Social Innovation
  • Analytic Skills
  • Network Collaboration
  • Business Acumen
  • Multi-tasking
  • Startup Development
  • Brand Architectue
  • Marketing Strategy
Education
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    Bachelor of ScienceLondon School of Economics & Political Science
     - London, United Kingdom