Kristina Lawson
Available

Kristina Lawson

Marketing Project CoordinatorLondon, United Kingdom
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Kristina Lawson
Available

Kristina Lawson

Marketing Project CoordinatorLondon, United Kingdom
About me
An English Literature and Language graduate from the University of Leeds aspiring to develop a career in marketing, focused on strategy, communication and creativity. My current role at Siemens PLM is providing me with a foundation in understanding high-level go-to-market insight and strategies to plan, develop and execute both marketing and sales enablement campaigns on both a global and field scale, working internationally across various time-zones. I also have strong experience in social media planning, content creation and management. Alongside my work experience, I’m a co-founder of the Forever Friends Podcast, enjoy fitness and keeping active, and energise from others.
Projects
  • Discover the Conversation
    Discover the ConversationManaged a personal, lifestyle blog, where I created copy and content, edited and proof-read the blog, as well as using social media to promote it – 197 likes on its Facebook page.
  • Forever Friends Pod
    Forever Friends PodCo-founder of lifestyle podcast, Forever Friends Pod, launched July 2019. The launch generated 150 plays in one day, 116 Instagram followers, and a 315 reach on Instagram.
Work history
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    Marketing Project CoordinatorSiemens PLM
    London, United KingdomFull Time
    • Facilitate the project management and communication of global and EMEA’s marketing campaigns from start to finish, working closely with campaign managers, field marketers and zone managers on a weekly basis. • Responsible for creating reports and dashboards to increase performance in the Wrike tool for internal stakeholders. • Shadow global campaign managers working with key internal stakeholders to develop practical marketing knowledge of campaign lifecycle management. • Create and manage weekly content including PDFs, graphics and videos for a Tips and Tricks space aimed to provide on-boarders with quick and accessible information. • Liaise with Wrike Support to ensure the tool meets users’ requirements and facilitates the project management of marketing’s campaigns’ performance.
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    Brand AmbassadorCampus Media
     - Leeds, United KingdomFreelance
    • Represented a variety of brands such as, Cooperative, SheIn, Allen and Overy at events on campus. • Created content for social media and my personal blog to promote the various events and discounts offered.
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Skills
  • Project Management
  • Marketing Strategy
  • Marketing
  • Social Media Management
  • Social Media
  • Writing
  • Editing Copy
  • Ideas Development
  • Teamworking
Education
    University of Leeds logo
    University of Leeds logo
    BA (hons) English Literature and LanguageUniversity of Leeds
     - Leeds, United Kingdom
    Achieved Upper Second-Class. My dissertation investigated how language is used in the media to portray specific attitudes and identities surrounding the 'fat' community.
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    A LevelsThe Duston School
     - Northampton, United Kingdom
    English Literature (A), English Language (A), History (B), AS Sociology (A)
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Awards
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    Certificate in Campaign Planning PathwaySirius Decisions