Kristina Lawson

Marketing Project Coordinator

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

An English Literature and Language graduate from the University of Leeds aspiring to develop a career in marketing, focused on strategy, communication and creativity. My current role at Siemens PLM is providing me with a foundation in understanding high-level go-to-market insight and strategies to plan, develop and execute both marketing and sales enablement campaigns on both a global and field scale, working internationally across various time-zones. I also have strong experience in social media planning, content creation and management. Alongside my work experience, I’m a co-founder of the Forever Friends Podcast, enjoy fitness and keeping active, and energise from others.

Locked Pro Plan feature

Skills

  • Project Management
  • Marketing Strategy
  • Marketing
  • Social Media Management
  • Social Media
  • Writing
  • Editing Copy
  • Ideas Development
  • Teamworking

Companies I’ve worked with

  • University of Leeds

    University of Leeds

    • Education & Research
  • M

    Magpie Creative Communications

    • C

      Campus Media

      • M

        Mentor Graphics

        Work history

        Currently

        Marketing Project Coordinator

        Siemens PLM

        May 2018
        • London, United Kingdom
        • Full Time
        • • Facilitate the project management and communication of global and EMEA’s marketing campaigns from start to finish, working closely with campaign managers, field marketers and zone managers on a weekly basis. • Responsible for creating reports and dashboards to increase performance in the Wrike tool for internal stakeholders. • Shadow global campaign managers working with key internal stakeholders to develop practical marketing knowledge of campaign lifecycle management. • Create and manage weekly content including PDFs, graphics and videos for a Tips and Tricks space aimed to provide on-boarders with quick and accessible information. • Liaise with Wrike Support to ensure the tool meets users’ requirements and facilitates the project management of marketing’s campaigns’ performance.

        2018

        Brand Ambassador

        Campus Media

        Oct 2017 - May 2018
        • Leeds, United Kingdom
        • Freelance
        • • Represented a variety of brands such as, Cooperative, SheIn, Allen and Overy at events on campus. • Created content for social media and my personal blog to promote the various events and discounts offered.

        2018

        School of English Employability Intern

        University of Leeds

        Sep 2017 - Apr 2018
        • Leeds, United Kingdom
        • Internship
        • Organised events, workshops, social media and direct emails, while building relationships with internal external stakeholders to promote job opportunities to the Faculty of Arts, Humanities and Culture’s students.

        2017

        Marketing Intern (Year in Industry)

        Mentor Graphics

        Jun 2016 - Jun 2017
        • Northampton, United Kingdom
        • Internship
        • • Managed all social media accounts, planned content and analysed data (weekly and monthly reporting), in which time LinkedIn's following increased by 150%, Twitter 21% and Facebook 11%. • Implemented a Social Media Employee Advocacy Programme to improve the marketing impact by using internal stakeholders’ thought leadership and industry knowledge to generate a wider reach. • Worked closely with in-house graphic designer and external agencies to create content for social media. • Planned and managed a social campaign for an event in Frankfurt where I executed a Twitter Takeover, videos and customer insight, which was also used for future marketing promotions. • Responsible for the first ever training manual for the new marketing intern and prepared and executed their training for the duration of one week. • Featured in two videos, (https://bit.ly/2OFNeVJ & http://bit.ly/2eYlACZ). • Produced, edited and proofread copy for Wikipedia pages, working closely with the Director of Marketing. • During my time at Mentor Graphics Corporation, the business was acquired by Siemens.

        2016

        Oct 2015 - May 2016
        • Leeds, United Kingdom
        • Freelance
        • Collected unique market research specific to clients, attended focus groups to share my opinions on projects and collated trends around Leeds/campus.

        Education

        2018

        BA (hons) English Literature and Language

        University of Leeds

        Sep 2014 - Jun 2018
        • Leeds, United Kingdom
        • Achieved Upper Second-Class. My dissertation investigated how language is used in the media to portray specific attitudes and identities surrounding the 'fat' community.

        2014

        Sep 2012 - Jun 2014
        • Northampton, United Kingdom
        • English Literature (A), English Language (A), History (B), AS Sociology (A)

        2012

        Sep 2007 - Jun 2012
        • Northampton, United Kingdom
        • 15 A*-C including English and Maths

        Awards

        2019

        Certificate in Campaign Planning Pathway

        Sirius Decisions