13 years of Media expertise | 40+ clients | 200+ ATL campaigns | 160 TV Campaigns | 10 markets | MCIM
Driven International Media and Partnerships consultant (MCIM qualified) with 360° marketing expertise gained at the Media owner - RTL Group, Mobile ad-tech - S4M, Full service agency DCMN and client side Tide (Fintech). Key strengths lie within in-depth knowledge of European Offline, Broadcast Media and Video advertising; understanding of challenger brands needs; creativity alongside strategic mindset; unconventional thinking and network of trusted contacts.
Connecting brands to open new opportunities, connecting people to spark colourful ideas, connecting dots to create something extraordinary.
Projects
Work history
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Convention Challenger | FounderSelf Employed
London, United KingdomFreelance
SKAI5 is an international consultancy, guiding challenger and tech for good brands in all things offline media and partnerships.
- Wide range of International ATL / Offline Media services - from ad-hoc advice, audit, introductions, partner selection and media relations to media planning, buying and campaign management
- Brand x Brand partnership opportunities in the fields of product and promotion
- Mentoring tech for good brands and startups with positive impact on our world
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Interim Offline & Broadcast Marketing ManagerTide business
- London, United KingdomFull Time
3 months interim contract looking after UK Offline / Broadcast marketing investment, responsible for planning, launching and managing several Offline activities:
- Tide first 'Improv' TV campaign - SkyAdsmart / National
- Taxi advertising campaign
- Radio activity
- Nationwide OOH campaign optimisation
- '100K Member focus' DOOH initiative
- Tide x Xero partnership
- Creative recommendations and coordination
- Agency and Media partner relations
+ Show more
Skills
- Business Development
- Client Services
- Marketing Strategy
- International Marketing
- Startup Development
- Media Strategy
- Partnerships
- TV Advertising
- Creative Solutions
- Direct Marketing
Education
Creative Brand ManagementLondon College of Fashion, UAL
- London, United Kingdom
Short course on Creative Branding with the focus on Fashion
BA (Hons) Fashion BusinessLondon College of Fashion, UAL
- London, United Kingdom
Final work consisted of the International Marketing plan for New Look
Awards
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Honorary MentionRivalation
Global Design competition to create a funeral dress for Lady Gaga. 10 sketches were selected as honorary mentions and showed in NY exhibition. https://www.neo2.com/lady-gaga-dress-for-a-funeral/