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London-based creative with a love for clean, simple and quirky design. I particularly enjoy crafting brand identities, illustrations and page layouts. I execute each project with an ability to empathise with the customer’s needs, as well as understanding my client and their vision. With the end user in mind, I strive for clear, focused and engaging outcomes.Locked Pro Plan feature
Accountable for upholding brand standards and emulating our ethos through visual communication. My work has proven to be a core element to the marketing department, influencing more dynamic deliveries of external communications used throughout the business. I confidently build and pitch propoasals for forthcoming tasks and work with other departments to find effective and appropriate solutions. Typically focused on increasing campaign activity and driving sales, I am relied upon to advise from both a content and design perspective. Efficient planning and organisation enables me to drive these projects to timely completion.
By simplifying the brand’s visual guideline, I helped to strengthen brand aesthetic and implemented this in all creative output. My ability to adapt in a pressured environment lead me to take on a multitude of responsibilities where I was accountable for social media, copywriting, proofing, website updates, product and packaging graphics, presentations, adverts, product photography and working with vendors and manufacturers to ensure brand consistency.
I achieved top seller on several occasions and supported my team in regularly exceeding targets. By using strong interpersonal skills, I was able to convert new customers to regular sales. In-turn, I played a part in maximising store revenue and was able to grow my client list.
Designed a visual identity for MM’s 2015 basketball tournament. I strengthened my ability to craft a consistent identity and worked with the PR manager from concept to completion to deliver a strong message.
Collaborated with the lead designer to provide creative support to the wider business. I learnt to think creatively around strict brand guidelines and furthered my design skills and understanding in Adobe Suite.