Krupa Patel
Available

Krupa Patel

Lead DesignerLondon, United Kingdom
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Krupa Patel
Available

Krupa Patel

Lead DesignerLondon, United Kingdom
About me
London-based creative with a love for clean and quirky design. I particularly enjoy crafting brand identities and illustrations. I execute each project with an ability to empathise with the customer’s needs, as well as understanding my client and their vision. With the end user in mind, I strive for clear, focused and engaging outcomes.
Projects
  • Humourless Icecream
    Humourless Icecream
Work history
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    Graphic designerAlfa financial software
    London, United KingdomFull Time
    Part of a small design team, catering for a global brand, I am often leading simultaneous creative briefs set by stakeholders throughout the company. I handle the design process from conceptualisation to delivery. I’m often working to short deadlines, so strong communication skills and excellent organisation allow me to plan projects which incoporate collaboration and feedback throughout the process, while still delivering projects on time. Sometimes this will include a responsibility to manage agencies, freelancers and external collaborations. Regular projects include designing print and digital ads, animations, websites, promotional collateral and stands for marketing and recruitment; financial reports; branded slide decks and infographics for sales; artwork for media coms; print layout and websites for whitepapers; illustration packs, slide-decks and signage for events; branded giveaways; and anything between.
    S
    S
    Graphic DesignerSchuco International
    Watford, United KingdomFull Time
    During my role in the marketing team at Schuco, my responsibilities revolved around visual design and art direction for all company output. After showing an active interest in the industry, I also contributed to messaging and direction for the campaigns. Concepts were informed and influenced by research insights, company strategy, direction from suppliers and working alongside clinical specialists. An interesting part of my role here, was working with our European suppliers on advertising and campaign messaging. There were two main challenges here, the first was to marry their branding with our own and the second was to tailor their adverts for the UK market and trends. Typically with a focus on increasing campaign activity and driving sales, I was able to influence new methods for the delivery of communication. I confidently pitched proposals for tasks and work alongside other departments to build effective solutions with valuable impact. Efficient planning enabled me to drive simultaneous projects to completion, on time and to a high standard.
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Skills
  • Branding
  • Art Direction
  • UI Design
  • Visual Design
  • Communication
  • Idea Generation
  • UX
  • Illustration
  • Print Design
  • Digital Design
Education
    General Assembly logo
    General Assembly logo
    User Experience DesignGeneral Assembly
     - London, United Kingdom
    Arts University Bournemouth logo
    Arts University Bournemouth logo
    Fine ArtArts University Bournemouth
     - Bournemouth, United Kingdom