An international DJ, producer and entrepreneur, Krystal Roxx is one of the hardest working artists in the industry.
Her glittering DJ career has seen her perform worldwide for major recording artists, record labels (Ministry of Sound, Universal, Sony) renowned club nights (Ibiza Rocks, Ministry Of Sound, Tape, Ocean Beach Ibiza) and festivals (Main Stage Bestival), while she has supported the likes of Fatboy Slim, Annie-Mac, Anne Marie, Basement Jaxx and Groove Armada.
Things are similarly rosy on the production front. Krystal’s 2017 smash ‘You Gotta Be’ has since surpassed the 1 million streams mark, frequently supported by Discover Weekly, while follow-up single ‘Like You Do’ soundtracked JD Sports’ TV ad during the Love Island Final, helping it hit 200,000 streams. The VIP remix has also appeared in the latest Ministry of Sound Fitness Compilation, available via Apple Music, which she was asked to mix exclusively for them.
As if this wasn’t enough, Krystal’s female-led clubbing brand Superfoxx has been firing on all cylinders since its inception in 2016. Dedicated to throwing health and fitness-conscious parties, the exclusively female-led brand strives to ‘bring conscious clubbing to the masses’, offering health and wellness activities to club goers that includes yoga and fitness classes.
This year Superfoxx has landed its first Ibiza residency, partnering with the Ibiza Rocks Hotel to perform alongside Craig David's TS5, Jax Jones’ Snacks and MK’s Area 51. Through Krystal’s role as an ambassador for JD Sports, the events feature leading personalities from the worlds of music and sport, including Anne-Marie, Olympic taekwondo champion Jade Jones, Kelis and The Spice Girls’ Melanie C. Krystal has since featured in JD’s TV commercials and billboards, as well as in-store and online alongside Anthony Joshua, Jayden Smith, Ella Eyre, Anne-Marie and Maya Jama. Alongside this she hosts and produces their weekly podcast on the JDX Platform, interviewing recording Artists and Sport Personalities to 300k weekly listeners and is establishing herself as an advocate for women in music.
Meanwhile the Superfoxx DJ Academy, run out of East London, helps nurture the next generation of female talent, with profits raised from the aforementioned parties helping fund workshops run by women for women. Based at Hub 16 Dalston, the academy helps to amplify and employ female talent at their events around the world with profits funding workshops to mentor the next generation. Krystal received the Times Entrepreneur of The Year Award for the project.
More recently, she has dropped high-octane summer hit ‘Freak It (Make My Day)’ (Extended Dub), as she continues to work towards a debut EP which will feature guest spots from some exciting artists and co-producers. With no signs of taking her foot off the gas anytime soon, Krystal Roxx is on her way to becoming one of the most influential figures in dance music.
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