About me
I'm Krystasia Carter, a fashion marketing and branding student with a passion for crafting captivating visual narratives. Through photography and art direction, I aim to partner with fashion brands to breathe life into their stories. But my work goes beyond aesthetics; it's a bold exploration of womanhood. I delve into the raw, unfiltered essence of femininity, fearlessly capturing its depth and complexity. My goal? To challenge norms and spark conversations. I want my distinct visual language to shock and stir, leaving audiences slightly uncomfortable yet undeniably intrigued.
Projects
Work history
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Graphic Design & Brand Management AssistantLia.Studios
- London, United KingdomInternship
•Initiated a comprehensive rebranding endeavor, refining visual identity, purpose, mission, values, and voice, consolidating brand strength.
•Conducted primary and secondary research to pinpoint target demographics, resulting in an expanded customer base and heightened satisfaction.
•Utilized advanced Indesign and Photoshop skills to craft a definitive brand identity guide, establishing a clear creative vision for the brand.
•Advocated for and implemented improvements in business structure and practices, resulting in heightened brand awareness and community engagement.
•Achieved marketing goals through the formulation and execution of a targeted social media strategy, focusing on platforms such as Instagram and TikTok.
•Designed and developed a dynamic website, ensuring a unified and visually appealing online presence for the brand.
Education