3 years in project management & marketing across multiple start-ups, SMEs & NGOs. Topped by a Masters in Sustainable Development. Passionate about sustainability & branding, open for new projects. London-Moscow based.
What I love doing for other people&brands:
- Marketing Strategy
- Content Marketing
- Branding Strategy
- Advice & Support on Sustainable Development
email for ideas and opportunities: kazbekova.ksenia@gmail.com
Projects
- COVENTRY STREETInnovative start up which provides training programs in finance for people studying and working in the field. The company has developed a data-driven platform, which aims to reinvent hiring process making it more transparent from both sides. Played key role in corporate rebranding & marketing, which consisted of a new branding guidelines, website, target marketing, digital communications, running social media & marketing event. Launched marketing campaign with stronger ROI & public engagement.
- AQUAGEM SKINCARE | LONDON, UKAquagem Skincare is a London-based skincare start-up, founded in 2018. Its mission is to empower millennials though their skincare journey by providing simple and sustainable solutions focused on preventative action. - Led marketing & corporate rebranding, which included a new brand book, media kit, press releases, running social media, website & a pop up event. - Launched marketing campaign resulting in Instagram organic following doubled to 2,000.
- CHELSEA FLOWER SHOWThe RHS Chelsea Flower Show, sponsored by M&G Investments, is the place to see cutting-edge garden design, new plants and inspire gardeners all over the world. - Taking part in organisation of an artist collective together with Tatiana Dvoryadkina in landscape architecture. - Coordinating the process of application and being responsible for distributing relevant information to the rest of the team. - Preparing garden project proposal and gathering all materials and formal documents for an appl
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Work history
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Branding & Sustainability ConsultantAquaGem Skincare
London, United KingdomPart Time
• Led marketing & corporate rebranding, which included a new brand book, media kit, press releases, running social media, website & a pop up event.
• Instagram organic following doubled to 2,000.
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Digital MarketingCoventry Street
- London, United KingdomFull Time
• Pioneered rebranding, website, marketing strategy, communications.
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Skills
- Logic Pro
- Microsoft
- Writing
- Photography
- Communication
- Branding
- Teamworking
- PR Campaigns
- Events
- Marketing Strategy
- Campagin Management
- Project Management
- Adobe Indesign
- Adobe Photoshop
- Admin
- Presentations
- Facebook ADS
- Research
- Interviewing
- Content Management
- B2C
- GIS
Education
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MSc Sustainable DevelopmentKing's College
- London, United Kingdom
Final-year dissertation: “Eco-urban branding: the case of Zaryadye Park Moscow”.
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BA GeographyLomonosov Moscow State University
- Moscow, Russia
Internships: two summer practical trainings in the Czech Republic at the Charles University in both summer 2014 and 2015 in cooperation with Lomonosov MSU.
Final-year diploma work: “Geography of higher education institutions abroad”.