Kunal Singhal
Available

Kunal Singhal

Social Media ManagerLondon, United Kingdom
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Akram Tote
Pip Jamieson
Paola Melli
Kunal Singhal
Available

Kunal Singhal

Social Media ManagerLondon, United Kingdom
About me
Digital marketer, brand and product strategist who wants to use the skills I've developed from working with a huge range of clients, as well as from building my own brand of independent concerts and festivals, to help boost awareness of the wonderful creative and charitable organisations out there. I love to spend months/years helping to shape an organisation's message and reaching the right people. I take my clients' audiences from social media, newsletter subscribers and website visits, to becoming real customers. I have been doing this by developing online advertising audiences and increasing website traffic using Meta Business Suite and Pixels. In my time with Music Patron, I have trained in setting up campaign tracking links, analysing their results in Google Analytics, alongside Hotjar recordings and user surveys. Combined with my existing skills, I am able to create a much more complete picture of audience and website visitor behaviour, report on it and advise with recommendations to the website and the product. Since 2010, I have been setting up, organising, rebranding and managing Facebook, Instagram, Twitter and YouTube accounts for independent businesses of various sizes. If clients require, I work with a network of graphic designers, photographers, filmmakers, illustrators and printers to generate content and promotional material as well. I am able to take raw materials to edit and create content in Premiere Pro and Photoshop for more immediate tasks. I enjoy ongoing working relationships where I can help a company develop its customer base and brand presence.
Work history
    M
    M
    Patron Growth ManagerMusic Patron
    London, United KingdomFreelance
    • Creating marketing campaign to develop online algorithms to reach relevant audience • Creating copy to promote need to support composers, impact on UK music scene, etc • Analysing user behaviour with surveys, community outreach, tracking campaigns, Hotjar, Google Analytics, Meta pixel • Recording all tests and reporting on all results • Reporting test results and making marketing and product recommendations to executive board • Creating a 2-year customer growth strategy for Music Patron management to implement • Creating professional branded, captioned video content for website and marketing purposes • Creating visual assets adhering to strict brand guidelines
    C
    C
    Event Producer, Marketer, Promoter, ManagerChaos Theory
    London, United KingdomFreelance
    • Building up a large following for our events via all major forms of social media • Educating myself on social media marketing techniques and enacting them for Chaos Theory and the various artists we are promoting • Creating lengthy targeted social media campaigns to effectively promote events and competitions online, and ultimately sell tickets • Providing hospitality for all artists and performers • Building relationships with artists, booking agents, press, venues and international industry contacts • Greeting customers, checking names off ticket list • Negotiating with agents, venues and artists • Managing performers, the stage and running the event • Compeering all events, introducing bands and artists • Building a new brand of underground concerts (using only MySpace in Year 1) that is now gaining international recognition from well established artists, labels and media • Creating a new brand of concerts of various genres and developing a loyal following by staying tuned into different music scenes • Recruiting and managing staff and contractors • Growing the business from a solo venture to an effective team of 21 • Scouting for bands and performers • Organising sets and dates using various administrative tools • Promoting events through social networking • Creating DJ sets for various events spanning a wide variety of genres • Was a regular DJ for Kerrang! Klub, The Garage in London, BrewDog Shoreditch, and currently The Dev in Camden • Have performed as a guest DJ at countless events around the UK for folk, electronic, metal, rock and experimental concerts using the Chaos Theory brand I created • Was commissioned by the British Embassy in Kuwait to organise a concert for them in 2013 to promote British culture. I created a successful PR campaign and the event was promoted in the national press, resulting in a highly attended event
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Skills
  • Project Management
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Facebook Advertising
  • Instagram Advertising
  • Instagram
  • Promotional Campaigns
  • Facebook Strategy
  • Live Streaming
  • Copywriting