About me
Digital marketer, brand and product strategist who wants to use the skills I've developed from working with a huge range of clients, as well as from building my own brand of independent concerts and festivals, to help boost awareness of the wonderful creative and charitable organisations out there.
I love to spend months/years helping to shape an organisation's message and reaching the right people. I take my clients' audiences from social media, newsletter subscribers and website visits, to becoming real customers. I have been doing this by developing online advertising audiences and increasing website traffic using Meta Business Suite and Pixels.
In my time with Music Patron, I have trained in setting up campaign tracking links, analysing their results in Google Analytics, alongside Hotjar recordings and user surveys. Combined with my existing skills, I am able to create a much more complete picture of audience and website visitor behaviour, report on it and advise with recommendations to the website and the product.
Since 2010, I have been setting up, organising, rebranding and managing Facebook, Instagram, Twitter and YouTube accounts for independent businesses of various sizes.
If clients require, I work with a network of graphic designers, photographers, filmmakers, illustrators and printers to generate content and promotional material as well. I am able to take raw materials to edit and create content in Premiere Pro and Photoshop for more immediate tasks.
I enjoy ongoing working relationships where I can help a company develop its customer base and brand presence.
Work history
M
M
Patron Growth ManagerMusic Patron
London, United KingdomFreelance
• Creating marketing campaign to develop online algorithms to reach relevant audience
• Creating copy to promote need to support composers, impact on UK music scene, etc
• Analysing user behaviour with surveys, community outreach, tracking campaigns, Hotjar, Google Analytics, Meta pixel
• Recording all tests and reporting on all results
• Reporting test results and making marketing and product recommendations to executive board
• Creating a 2-year customer growth strategy for Music Patron management to implement
• Creating professional branded, captioned video content for website and marketing purposes
• Creating visual assets adhering to strict brand guidelines
C
C
Event Producer, Marketer, Promoter, ManagerChaos Theory
London, United KingdomFreelance
• Building up a large following for our events via all major forms of social media
• Educating myself on social media marketing techniques and enacting them for Chaos Theory and the various artists we are promoting
• Creating lengthy targeted social media campaigns to effectively promote events and competitions online, and ultimately sell tickets
• Providing hospitality for all artists and performers
• Building relationships with artists, booking agents, press, venues and international industry contacts
• Greeting customers, checking names off ticket list
• Negotiating with agents, venues and artists
• Managing performers, the stage and running the event
• Compeering all events, introducing bands and artists
• Building a new brand of underground concerts (using only MySpace in Year 1) that is now gaining international recognition from well established artists, labels and media
• Creating a new brand of concerts of various genres and developing a loyal following by staying tuned into different music scenes
• Recruiting and managing staff and contractors
• Growing the business from a solo venture to an effective team of 21
• Scouting for bands and performers
• Organising sets and dates using various administrative tools
• Promoting events through social networking
• Creating DJ sets for various events spanning a wide variety of genres
• Was a regular DJ for Kerrang! Klub, The Garage in London, BrewDog Shoreditch, and currently The Dev in Camden
• Have performed as a guest DJ at countless events around the UK for folk, electronic, metal, rock and experimental concerts using the Chaos Theory brand I created
• Was commissioned by the British Embassy in Kuwait to organise a concert for them in 2013 to promote British culture. I created a successful PR campaign and the event was promoted in the national press, resulting in a highly attended event
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Skills
- Project Management
- Adobe Photoshop
- Adobe Premiere Pro
- Facebook Advertising
- Instagram Advertising
- Promotional Campaigns
- Facebook Strategy
- Live Streaming
- Copywriting