Work history
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Senior CopywriterUNILAD Group
London, United KingdomFull Time
Working across both B2B and B2C products, aligning with art and design team on an overall company rebrand through 2017.
• UNILAD Media Group Editor - Managing B2B website, marketing the brand to clients on a global scale with the latest industry news and creatively-led blog posts
• Transforming traditional sales decks into a creative narrative to attract more brands to buy into the UNILAD Product offerings
• Managing the overarching content strategy, branding, design guidelines and brand partnerships for UNILAD SPORT, a UNILAD product sitting across both Facebook and Instagram
• Managing a team of 3 across both London and Manchester to ensure full implementation of strategy. Able to take UNILAD Sport from relatively slow growth to its highest growth rate since inception as well as building a more credible brand in the social sports space, giving us more opportunities than ever to win agency briefs against our competitors.
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Copywriter / Account ManagerBlueprint Partners
- London, United KingdomFull Time
Direct relationship with the client (Samsung UK/EU)
Managing a team of two.
Responsible for copywriting of all assets aross print, web and social.
Responsible for overseeing entire creative process, working alongside Creative and Art Directors to ensure full implementation of campaign.
Leading creative sessions to come up with fresh ideas to help build future campaigns for the client while maintaining brand tone of voice.
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Skills
- Copywriting
- Editorial Campaigns
- Sub-editing
- Social Media Management
- Ceative Writing
- Strategy Implementation
- Content Analysis
- Brand Storytelling
- Strategy