Kurt Heiden
Available

Kurt Heiden

Senior Product Communications ManagerBoston, United States
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Kurt Heiden
Available

Kurt Heiden

Senior Product Communications ManagerBoston, United States
About me
I have diversified my career and have global experience in multiple marketing disciplines. As a result, I’m able to adapt quickly to change, and hit the ground running in a variety of roles. With your help on a work visa, I would love to put my skills and experience to work in Europe.
Projects
  • The Bose Experience at CES
    The Bose Experience at CESThis complex event called upon my expertise in project management and my experience in marketing to deliver a series of experiences for automotive manufacturers. We shuttle B2B automotive customers to and from an off-site venue for a remarkable highly tailored, experience. I've been in charge of experiences for the Bose presence at the Consumer Electronics Show (CES) since 2016, and have been the show runner for the automotive division since 2018. I have had ownership of the entire Bose presen
  • Bose BOULEVARD Concept
    Bose BOULEVARD ConceptThis experience was designed for CES 2020 to give a glimpse into a future where Bose AR enables audible points of interest surrounding the vehicle, to be communicated to the driver without them ever taking a phone out of their pocket, or touching the center console of the car. This project involved creation and integration of a custom time-of-flight camera to track the driver's head movements, and an iOS app to track GPS and play the proper audio in the right places.
  • BassMatch from Bose Automotive
    BassMatch from Bose AutomotiveUsing augmented reality, a traditional automotive sound system is compared to the new BassMatch sound system, which improves bass response by moving the speakers forward in the cabin. The experience allows a virtual X-ray vision look at the vehicle's sound system.
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Work history
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    B
    Senior Product Communications ManagerBose
    Boston, United StatesFull Time
    This job title was formerly Technical Product Marketing Manager until 2018. Responsibilities: Manage complex communications and product launches within a global luxury brand. Project manage integrated marketing plan and content calendar using Agile principles. Ownership of planning and executing automotive industry events from concept to completion. Work closely with engineers, executives and global customer teams to achieve sales and marketing targets. Project management of iOS-based software sales tools including AR and other resources for internal sales teams and OEM automotive accounts. Conduct market research and provide reports to worldwide teams regarding connectivity, cloud-based services and automation in vehicles. Apply PMP project management methods to all projects. • Managed exhibit presence at CES 2018, 2019 and 2020 (and 2021 online) • Established digital event standards and practices for the automotive division • Conceived and managed Bose SmartDrive AR and BOULEVARD concepts • Created a mobile interactive ecosystem for showcasing vehicle sound systems at events
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    I
    ChairmanInteractive Audio Special Interest Group
    San Francisco, United StatesFreelance
    The IASIG (www.iasig.org) publishes proposals for interactive audio standards. The markets impacted by the work of the IASIG include video games, interactive TV, mobile audio, and audio education. Successfully integrated the SIG's work into the International Game Developer's Association (IGDA). Achieved fundraising and marketing goals consistently for this organization servicing video game professionals and educators. Provided event management, evangelism and logistics for trade events.
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Skills
  • Project Management
  • Product Marketing
  • Marketing Strategy
  • Commuications
  • International Marketing
  • B2B Campaigns
  • Corporate Partnerships
  • B2C Campaigns
Education
    S
    S
    BS Communication StudiesSalem State University
     - Salem, MA, USA
    Activities and societies: Lambda Pi Eta Honor Society and Phi Kappa Phi Honor Society. Summa Cum Laude graduate Cumulative GPA of 3.8
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    M
    AA general studiesMission College
     - Santa Clara, United States
    Activities and societies: Dean's Honor Roll. Fall 2004 Mission College Speech Tournament Winner (1st Place).
Awards
    U
    U
    U. S. PatentUnited States Patent and Trademark Office
    Patent issued for headrest speakers connected via posts.
    P
    P
    Project Management Professional (PMP)Project Management Institute
    PMP Certificate
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