About me
As an experienced brand marketer and content creator. I have a creative, tenacious and proactive approach to my work. I have a wealth of digital experience and transferable skills. Client-facing, self motivated and collaborative my ability to develop client relationships has resulted in numerous important contract wins in my previous roles.
I am focused and driven to create content and campaigns that really connect with audiences and seeing the tangible results of my marketing efforts is a huge reward. I bring solid research and planning skills honed from years of working to strict publishing deadlines on multiple and diverse projects. I give full attention to every aspect of a project and I get the job done from strategy creation through to event management.
I am currently seeking a new challenge which will utilise my meticulous attention to detail and creative content marketing skills and take my career to the next level.
Work history
G
G
Marketing ManagerGuinness World Records
London, United KingdomFull Time
Responsibilities
• Primary role to develop and implement UK and marketing plans for Guinness World Record’s book portfolio.
• Oversee the localisation and implementation of marketing plans working with licensees in relevant territories.
• Managing multiple stakeholders both internally and externally
• Managing budgets effectively to ensure maximum reach within set budgets.
• Communicating the core messages for GWR Brand and Products
• Act as a brand guardian and advocate within the EMEA & APAC team devising materials and training programmes for use and implementation globally.
• Responsibility for overseeing brand approvals for the region
• Worked collaboratively with Global Product Marketing, on ideas and strategies to improve product and performance
• Delivered 360 multi-platform, multi-media marketing and creative campaigns.
• Delivered creative elements to support marketing strategy including trailers, key art and above the line marketing materials to be rolled out internationally
• Utilised market research findings to suggest improvements to product propositions and strategy.
• Developed regional product pricing and positioning strategies working closely with Global Product Marketing and regional sales teams
• Worked closely with Sales teams on producing sales materials and point of sales collateral
• Procured and managed external creative, print, events and branding agencies from initial campaign brief to timely delivery within budget
• Identified and maximised cross promotional opportunities with key brands
• Worked closely with the regional PR team to maximise coverage and budget
u
u
Brand Marketing Manageruniversal magazines
- Sydney, AustraliaFull Time
Responsibilities
• Development and implementation of internal and external print, digital marketing and social media platform campaign strategies for over 30 publications.
• Negotiation of contra deals, media partnerships and sponsorship opportunities for a variety of publications, building and creating cross media and print initiatives.
• Online Editor and Digital Producer of completehome.com.au and 15 weekly and monthly eNewsletters reaching a trade and consumer audience of over 80,000+.
• Write and distribute media materials including press releases, media kits, sell-sheets and re-active statements.
• Creating engaging editorial and advertorial content for a variety of clients.
• Working closely with developers to continually improve online visibility through SEO optimisation.
• Co-ordinate engaging marketing campaigns within the digital publishing sector for Zinio and Apple newsstand.
• Working closely with National sales teams and externally with advertising and creative agencies.
• Liaising with stakeholders ensuring all creative and campaigns are approved with maximum engagement potential and delivered within budget.
• Manage PO and invoice processing for supplier payments.
• Daily reporting to Publisher and CEO.
Achievements
• Fast track progression taking on a variety of responsibilities over 3 years from Marketing coordinator, online marketing executive, marketing campaign manager to Brand marketing manager.
• Increased digital magazine sales by 124% in 4 months through a series of engaging media campaigns through our digital channels.
• Developed 8 new monthly bespoke eNewsletters, and through successful EDM’s, print advertising, and Facebook ads, created an audience of over 20,000.
• Successfully coordinated over 30 consumer and trade shows in the home, outdoor and lifestyle market.
• Took ownership of Universal Momentum creative agency, utilising Universal Magazines current in-house resources to offer new services in social media marketing, content creation and ad production. Creating over $100K of extra revenue in the first 2 months of launch
+ Show more
Skills
- Brand Building
- Social Activation
- Event Planning
- Ad Copywriting
- Brand Strategy
Education
ARTUEL
London, United Kingdom