About me

I'm an optimistic book loving, tarot loving and crystal loving London based designer that writes. I keenly adapt my writing style according to the task at hand - I craft playful copy for campaigns, write creative pieces when responding to briefs and tell stories empathetically.

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Projects

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  PanacheBrief: Dr Martens are more than just 'tough'. ​ Insight: In the 80's women would customise their Dr Martens with florals. ​ Outcome: Panache, an online magazine and an Instagram campaign that celebrates Dr Martens being used as a creative outlet. ​
• Skin 2 SkinBrief: Fight for diverse representation and empowerment in sex for disabled people. Insight: People with disabilities often find that reading erotic literature can help spark the imagination as well as the libido. ​ Concept: A campaign that celebrates sex and disability through a fun and creative stimulant - short pieces of erotic literature that tells the real life experiences of people who have disabilities.
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  What's Your Fizz Face?Brief: Create a launch campaign to emphasise that Wild Fizz is a sustainable and natural product with its own personality that diffrentiates from its competitors. Also drive traffic to http://wildfizzkombucha.com/ Insight: Wild Fizz Kombucha is all about how they make the customer feel. Outcome: A campaign that showcases just how fantastic Wild Fizz Kombucha makes you feel when you drink it, this is communicated through people's facial expressions. ​

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Work history

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Researcher & Blog WriterOlga Anderson
Jul 2020 - Oct 2020London, United KingdomInternship
- Planned and wrote an original series of articles called ‘Leather: Sustainability, Status and Sexualisation’. This series targeted the brand’s relevant audience and adhered to Olga Anderson Luxury Womenswear’s tone of voice. - Carried out internal research to source relevant information for my series and selected appropriate artwork to accompany each article. - Conducted SEO keyword research to identify both short-tail and long-tail keywords that will improve blog content visibility on Google results. I also used this method to create an SEO sentence for each article.
Temporary Creative CopywriterApple
Oct 2019 - Nov 2019London, United KingdomPart Time
- Crafted an emotive narrative and brand that told the story of Marwan Abousaid; a talented musician and survivor of the Lebanese Civil War. - Outcomes were displayed in Apple’s head offices in London.

Skills

• Digital Illustration
• Adobe Photoshop
• Creative Thinking
• Abobe Illustrator
• Photography
• Writing
• Research
• Copwriting
• Marketing
• PR Campaigns

Education

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Advertising and Brand DesignRavensbourne University
Oct 2017 - Jun 2020London, United Kingdom