I am a freelance designer who loves colour, depth and texture. I started out in Marketing and progressed into design so that I could visualise my strategic ideas.
I am currently employed 3days per week, working for a global energy company I look after internal branding and communications primarily for the UK whilst collaborating with overseas counterparts to adapt and launch these campaigns globally.
In my free time my 'Side Hustle' involves finding creativity any way I can get it! I design logo's, album art work, graphics for independent clothing lines and much much more!
I never want to loose touch with what is fresh and new, and I make it my business stay on top of design trends to continually inspire creativity.
Projects
- Joy LabInspired by sweets, candy floss and marshmallow, some of my favourite things! The Joy lab is imersive & designed to make you look twice, not just pretty colours; there are characters and scenes that appear to be captured in action. The Joy Lab started as an experiment, I wanted to push the boundaries of my designs. Starting with 1 initial piece, it is ever evolving and has become a piece of art that I continually add to, I want you to feel hungry when you immerse yourself in this 3D creation.
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Projects credited in
- LEAP- Nottingham Trent University Creative Jobs ExpoBrief: Create a brand identity for NTU’s first creative careers fair; by students - for students. This live brief set by the university was put out to tender among the MA Visual Communications cohort. As part of the winning team we pitched and subsequently produced the brand identity for LEAP the Creative Industries Expo. Strategy for LEAP- Creative Industries Expo: Focus on the journey from student to employment within the creative industries. More that just a visual design for a poster, t
Work history
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Health Promotion Co-ordinatorUniper
Nottingham, United KingdomFull Time
Lead the design of all UK Health promotion campaigns in collaboration with the UK OH Business Partner.
From a strategic perspective I ensure that the final outcome fits with company culture and also resonates with the target audience. I use my marketing experience to ensure any copy submitted for a campaign makes the right impression before progressing onto visualising concepts.
For global projects, I collaborate with internal overseas stakeholders to deliver global health campaigns. As the in-house designer I have full responsibility of ensuring campaigns are kept on track, on time and in adherence to corporate brand guideline; whilst strategically creating an impact and placing health at the forefront of innovative communications within the business.
I use Adobe CS as part of my daily operations using Illustrator, Photoshop & InDesign as part of my core functions. This makes me an efficient creative with the ability to lead a campaign from initial concept right the way through to implementation.
Skills
- Digital Design
- Marketing Strategy
- Strategy
- 3D Projects
- 3D Design
- Graphic Art
- Graphic Design
- Branding Design
- Branding
- Visual Identity