L.A. Ronayne

L.A. Ronayne

Group Creative DirectorUnited Kingdom
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Connections
Pip Jamieson
Liv Little
Laura Jordan Bambach
L.A. Ronayne

L.A. Ronayne

Group Creative DirectorUnited Kingdom
About me
Creative director, Stink Studios. Contributing editor, Riposte Magazine. Trustee, D&AD. Dubliner. Failed cocktail waitress. Experience in internet, editorial, TV and having a nice time. 'Storytelling & The Internet' Masterclass tutor for D&AD Professional Development. D&AD New Blood Burger King jury president 2018. Campaign/Creative Equals Future Female Leader 2017. D&AD Direct Marketing judge 2017. D&AD New Blood AmazonFresh jury president 2017. D&AD New Blood TOMS jury president 2016. Cannes Lions See It Be It alumna 2016. D&AD Digital Advertising judge 2015. IPA Woman of Tomorrow winner 2014. Saint Martin's alumna 2008. Capricorn. UK 4.5. Based in Hackney and in raised eyebrows.
Projects
  • Nike — "Run It"
    Nike — "Run It"As part of the ‘Impossible To Ignore’ campaign, Stink partnered with Nike and W+K to create the dynamic lyric video for the title track by Jay Park featuring Woo Won Jae and Jessi. Our challenge was to create a way for the audience of Winter Olympic sports fans in Asia to co-star alongside the artists. So we built a system that allowed users to submit moves on Kakao to play their way into the final edit. When they did, they also got auto-rendered, auto-art-directed social assets in return. Am
  • Rimmel Live From London
    Rimmel Live From LondonIn 2016 we sought out 18 of the best up and coming beauty Vloggers from around the world, then brought them to London for a 3 day inspiration + content generation jolly with Rita Ora, in partnership with YouTube. We took them on a bespoke tour of the city, they documented trends first hand and created their own London Looks to report to their audiences back home. All live from Rimmel's home town.
  • VO5 — Head's Up
    VO5 — Head's UpA rebrand gig for VO5 when I was at Havas London. This was the first time the guys' and girls' ranges were brought together and targeted at a more music based, Tumblr world audience. We worked with Ace Norton of Pretty Bird and The Mill to produce TVCs and a music video for Crystal Fighters, along with press ad outdoor in partnership with NME (RIP). *** Photog: Charlotte Rutherford, John Ogun and Femi Ladi Design: Gaëtan Billault [Nothing to do with Louis Theroux, he's just standing in front
  • Riposte Nº10: W.O.W — Drop your jaw in awe at the life and times of Wendy O. Williams
    Riposte Nº10: W.O.W — Drop your jaw in awe at the life and times of Wendy O. WilliamsRiposte is a smart magazine for women, made by editor in chief Danielle Pender, creative director Shaz Madani, photography editor Gem Fletcher, features editor Liv Siddall and a roll call of excellent creatives. I've served as contributing editor since it's inception in 2013. Here's an excerpt from my article on Wendy O. Williams, lead singer of Plasmatics and all 'round hell raiser. * * * Before Miley licked a sledgehammer, before Slayer thrashed metal... there was Wendy. Lead singer of Plasm
  • Riposte Nº7: Why Cursing is the Fucking Best — A love letter from L.A. Ronayne
    Riposte Nº7: Why Cursing is the Fucking Best — A love letter from L.A. RonayneRiposte is a smart magazine for women, made by editor in chief Danielle Pender, creative director Shaz Madani, photography editor Gem Fletcher, features editor Liv Siddall and a roll call of excellent creatives. I've served as contributing editor since it's inception in 2013. Here's an excerpt from my article on my love of cursing. * * * “ARGH, YOU CREEPY PIGEON FUCK!” I hissed as one lurched at me from behind a Rolls Royce in The Barbican residents’ car park. At that exact moment I simultaneo
  • Riposte Nº9: Be Humble, Be Cool — Why we need to de-braggadocio the working world
    Riposte Nº9: Be Humble, Be Cool — Why we need to de-braggadocio the working worldRiposte is a smart magazine for women, made by editor in chief Danielle Pender, creative director Shaz Madani, photography editor Gem Fletcher, features editor Liv Siddall and a roll call of excellent creatives. I've served as contributing editor since it's inception in 2013. Here's an excerpt from my article about the power of humility in the working world. * * * You’re a sound, liberal being with a variety of nice friends. You believe in equality, gender neutral parental leave and Fair Trade
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Projects credited in
  • Issue #11
    Issue #11Issue #11 launches with an obscene amount of good stuff for you to feast your eyes on. In our interview section you’ll meet…food designer Laila Gohar, legendary musician Calypso Rose, CEO of the Serpentine Galleries Yana Peel, music executive Grace Ladoja, former convicted anarchist Yukiko Ekida.
  • Issue #10
    Issue #10Issue #10 is here! Making it to double figures is a cause for celebration so throughout this beauty of an issue we salute and celebrate women who have inspired us, challenged us and made us think differently. We have fun and fascinating conversations with a collection of smart women including rapper Princess Nokia, choreographer Holly Blakey, filmmaker Crystal Moselle, Creative Director at Google Creative Labs, Tea Uglow and Karley Sciortino and Cindy Gallop have forward-thinking conversation a
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
  • No more excuses for all male panels: here's 50 of the best women speakers
    No more excuses for all male panels: here's 50 of the best women speakersIn light of CES' 'challenge', finding enough women to fill its 2019 line-up, The Dots is shining a light on 50 women the tech conference – and any conference – would be lucky to host on its panels. In 2017, the network's founder Pip Jamieson spoke at more than 50 panels, talks and events. She found that while speaker line-ups were becoming more gender diverse in general, all too often she was in the minority or sometimes even the ‘token woman’. In 2018, The Dots is on a mission to ensure there i
  • Riposte #9
    Riposte #9Issue #9 is here to brighten up your winter. She is packed with fascinating women, inspiring stories and features to feed your brain. Have a look over what we've created for you and order your copy below.  We have honest and up front conversations with a cast of powerfully brilliant women including trans activist and writer Janet Mock, director Melina Matsoukas, iconic graphic designer Sheila Levrant de Bretteville, Maria Alyokhina of Pussy Riot and fashion designer Peggy Noland. Elsewhere we ba
  • Riposte #8
    Riposte #8Issue #8 is here for spring with the option of two bold covers. Between the covers we meet a cast of daring women who tell a range of moving, funny and fascinating stories.  Ericka Hart, breast cancer warrior, sex educator and performer tells us why chronic illness doesn't look one particular way. Architect Farshid Moussavi defies stereotypes. We speak to Muslim kick-boxer Ruqsana Begum about being a badass in and out of the ring, Dana Lixenberg opens up about her most famous photography project
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Work history
    Stink Studios logo
    Stink Studios logo
    Creative DirectorStink Studios
    London, United KingdomFull Time
    D&AD logo
    D&AD logo
    Advertising Trustee / TutorD&AD
    London, United KingdomFreelance
    I was elected onto the D&AD board of trustees and also serve as tutor for the Digital Storytelling Masterclass.
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Skills
  • Advertising
  • Writing
  • Copywriting
  • Editorial
  • Features
  • Creative Direction
  • Art Direction
  • Styling
Education
    C
    C
    Graphic Design, Creative AdvertisingCentral Saint Martins
     - London, United Kingdom
Awards
    D&AD logo
    D&AD logo
    D&AD New Blood Jury President: Burger KingD&AD
    https://www.dandad.org/profiles/jury/66223/burger-king/
    Campaign logo
    Campaign logo
    Creativity's Female Future WinnerCampaign
    https://www.campaignlive.co.uk/article/creativitys-female-future/1428824
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