Work history
Social Media Manager1DA LDN
London, United KingdomFull Time
- Create (using Adobe Photoshop) and efficiently manage the social content for represented organisations including Mentholatum UK (and collaborations with London Marathon), Spotify and Mitre.
- Expand target audiences and increase product/brand awareness via multiple social media platforms (Facebook, Twitter and Instagram).
- Effectively adapt content copy to suit the channel’s target audience and the brand tone of voice.
- Develop and manage companies’ social media strategies to promote products and services, helping to initiate a 20% increase in overall user engagement across Instagram channels. Implement online marketing campaigns such as ‘Mind Your Back’ for Mentholatum UK, which exceeded conversion and brand awareness KPI’s by nearly 30%.
- Promote product content and increase brand awareness on social sites using paid advertising and organic marketing tools.
- Develop and monitor benchmarks to measure the impact of social content using social media analytics and key performance indicators, ensuring success for each client. Analyse and review performance results to remodel and refine monthly social actions in order to optimise content engagement and reach.
- Review progress of social channels in quarterly analysis reports delivered to the clients.
- Co-ordinated the filming of a large budget client campaign.
- Curated current and popular culture content (fashion, music, arts, influencer marketing) for 1DA company Instagram and Twitter feeds.
S
S
Project ManagerSelf Employed
- London, United KingdomFreelance
- Project managed the renovation of a private London property.
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Skills
- Analytical
- People Person
- Hard Working
- Adobe Acrobat
- Organised
- Project Co-ordination
- Marketing
- Accounts Administration
- Numerical Skills
- Social Advertising
Education
I
I
Celta (certificate in English Language Teaching to Adults), University of CambridgeInternational House
- Spain
U
U
Geography and International Development BAUniversity of Sussex
- Brighton, United Kingdom
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