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Laila Montague

Social Content Manager

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSocial Media Manager - Junior Account Manager - Marketing Assistant

Skills

  • Analytical
  • People Person
  • Hard Working
  • Adobe Acrobat
  • Organised
  • Project Co-ordination
  • Marketing
  • Accounts Administration
  • Numerical Skills
  • Social Advertising

Work history

Currently

Social Media Manager

1DA

Nov 2017
  • London, United Kingdom
  • Full Time
  • - Create (using Adobe Photoshop) and efficiently manage the social content for represented organisations including Mentholatum UK (and collaborations with London Marathon), Spotify and Mitre. - Expand target audiences and increase product/brand awareness via multiple social media platforms (Facebook, Twitter and Instagram). - Effectively adapt content copy to suit the channel’s target audience and the brand tone of voice. - Develop and manage companies’ social media strategies to promote products and services, helping to initiate a 20% increase in overall user engagement across Instagram channels. Implement online marketing campaigns such as ‘Mind Your Back’ for Mentholatum UK, which exceeded conversion and brand awareness KPI’s by nearly 30%. - Promote product content and increase brand awareness on social sites using paid advertising and organic marketing tools. - Develop and monitor benchmarks to measure the impact of social content using social media analytics and key performance indicators, ensuring success for each client. Analyse and review performance results to remodel and refine monthly social actions in order to optimise content engagement and reach. - Review progress of social channels in quarterly analysis reports delivered to the clients. - Co-ordinated the filming of a large budget client campaign. - Curated current and popular culture content (fashion, music, arts, influencer marketing) for 1DA company Instagram and Twitter feeds.

2018

Project Manager

Self Employed

Sep 2018 - Oct 2018
  • London, United Kingdom
  • Freelance
  • - Project managed the renovation of a private London property.

2017

ESL Teacher

ILA Vietnam

Feb 2016 - Jun 2017
  • Ho Chi Minh City, Vietnam
  • Full Time
  • - Taught children and young adults at Vietnam’s most prestigious English Academy. - Led groups of underachieving students to achieve outstanding results. With an average exam pass rate of 90% in almost all classes and a 96% student re-enrolment rate. Prepared students for Cambridge ESL exams. - Developed key leadership skills within the classroom and advanced my ability to operate in pressured situations (modifying tasks/ techniques on the spot in classes) whilst also overcoming language and cultural barriers with co-workers in order to foster strong and co-operative relationships. - Revised and improved existing teaching methods to create engaging lessons to aid student development. - Attended monthly professional development workshops to ensure my pedagogy is as effective as possible to suit student interests, levels and profiles. - Volunteered weekly classes in challenging and underprivileged government schools with poor resources.

2016

Marketing Executive

FurniQi

Jun 2015 - Jan 2016
  • London, United Kingdom
  • Full Time
  • - Developed press releases for this start-up gadget brand including educational pieces, special offers and promotions. - Managed the company’s social media channels using Instagram, Pinterest, YouTube, Twitter and Facebook – crucial platforms for product marketing and promotion. Scheduled and monitored social media posts using Hootsuite and managed the launch campaign of the company’s latest product. - Used my creativity and innovation to produce timely social media content (product content and short videos), helping the company’s social media traffic grow by almost 40% during my time at FurniQi. - Conducted market research projects to attain a better understanding of market competition and gain important contact within the target media. - Established and maintained strong relations with business partners and potential buyers. - Assisted the company at the UK’s largest and most prestigious design trade event: 100% Design and was asked to support the team to market their products at the Hong Kong Electronics Fair 2015.

Education

2015

Celta (certificate in English Language Teaching to Adults), University of Cambridge

International House

Mar 2015 - Jul 2015
  • Spain

2014

Geography and International Development BA

University of Sussex

Jan 2011 - Jan 2014
  • Brighton, United Kingdom

2011

34 points International Baccalaureate

JESS Arabian Ranches

Jan 2007 - Jan 2011
  • Dubai, United Arab Emirates