I’m a creative art director and graphic designer with over 10 years of experience working both as a freelancer and within advertising agencies and creative studios. During these years, I was able to work across a wide range of disciplines such as advertising, graphic design, and branded content working from concept to craft. My practice flows between commercial and cultural fields, crafting elegant and straightforward design solutions inspired by non-digital processes, bold color combinations, and typography. I’m sensibility-driven, and my goal is to help brands and clients stand out with authentic and positive impact messages.
Work history
Creative Art DirectorOgilvy
- Madrid, SpainFreelance
• Along creative directors, I designed two different 360º Spain local campaigns for AliExpress: one to introduce the e-commerce in Spain and the other to announce Black Friday activations and promos.
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Creative Art DirectorSunoPaim
- Porto Alegre, BrazilFreelance
• Delivered in strong collaboration with copywriters, creative content for Renner, one of the biggest fast fashion retail brands in Latin America, for Uruguay, Argentina and Brazil audiences.
• Developed key visuals and designs for editorial and social media purposes.
• Studied about the influence market and helped selecting influencers and content creators to increase brand presence on social media.
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Education
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Bachelor’s Degree in Advertising and CommunicationPUCRS- Pontifícia Universidade Católica do Rio Grande do Sul
- Porto Alegre, Brazil