I hope to merge my love, expertise and passion for culture, fashion, art, technology, marketing and music to provide a great experience for the end-customer.
My brother and I developed a successful music blog under the title of FRESHBORNGOLD (FBG). This project created just to showcase our web design abilities and our passions for Music and anything aesthetic, it quickly became a platform for us to spotlight a plethora of artists we felt were under-appreciated in the industry. We regularly wrote several features (Artist Spotlight | Mellow Moods | "The Singles"), releasing monthly mixtapes curated by the blog for our readers & followers. Our strongest feature was our "Artist Spotlight" series we held interviews with several rising artists before their inevitable rise - To highlight a few - Bastille | The 1975 (back when they were called BigSleep) | DJ Fresh & GhostPoet. The blog is due to return in Q1 2018.
Work history
Planning Account ExecutiveWavemaker UK
London, United KingdomFull Time
Following the merger of Maxus & MEC, I followed the ABF client to Wavemaker where I maintained my role within the Planning team.
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Co-founder and EditorFRESHBORNGOLD
London, United KingdomFull Time
Music. Style. Culture. FRESHBORNGOLD is an amalgamation of what we wanted to see in a single destination - currently down for maintenance, what inititally started off as a WordPress blog developed into a small yet fully fledged community complete with first-hand accounts from rising artists. Over the years of it's initial tenure, FRESHBORNGOLD interviewed several artists who today, are at the top of their game at the top of the industry across several genres, this list including artists such as DJ Fresh | Bastille | The Little Comets.
Part of my role as Co-Creator & Editor at FRESHBORNGOLD meant I:
• Co-wrote, co-edited and co-produced all the content for the interactive music blog including interviews with local and international musicians.
• Featured in-depth features and editorials on music
• Formed part of the VICE Blog network during tenure with aims to join the Complex media network.
• Co-presented a hip-hop mixtape performed by Eddy B & Tim Gunter: “Dear North Carolina, Welcome Back”
• Assembling monthly mixtapes with a variety of different genres to provide awareness for artists
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Skills
- Media Planning
- Advertising
- Music Advertising
- Music Branding
- Public Relations
- Music Journalism
- Culture Marketing
Education
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BA Marketing CommunicationsBournemouth University
- Bournemouth, United Kingdom
The course covers a range of topics to affectively progress a prospective marketer/advertiser to have substantial foundation within the marketing industry. The first year focused on research skills and the fundamentals of marketing as such via the marketing mix and analytical studies of many markets.
Finer studies into Brands and International Marketing Strategies are what composes the second year with a unique module dedicated to Digital Communication Strategies that many corporations require as the globe becomes more digitalized.
Undertaking my degree has required extensive independent study, critical analysis and excellent written skills; it has also highlighted the significance of working to a deadline and correct communications.