*Currently available for freelance work in Australia and the UK* I’m a writer and editor specialising in digital content and fashion. With more than 8 years experience, including being part of the team to launch ASOS in Australia, I have traversed the worlds of editorial, copywriting, digital publishing, social media, content direction, fashion and style magazines, campaigns and ecommerce. I’m attuned to the ever-shifting space of commercial creativity and have enough ideas to fill a book (or two).
As a freelancer I provide journalism, copywriting, content, digital marketing, trend and consumer insight, and editorial guidance to global clients including ASOS, Oyster Magazine, Canvas8, Junkee, Evo, MASH and more.
ASOS is one of the world’s leading online retailers, operating across 237 countries from a base in London. As part of the team to launch ASOS in Australia, I created bespoke multi-channel campaigns, from concept through to execution.
Pedestrian is Australia’s fastest growing youth publishing brand, helping clients to create innovative, engaging and effective campaigns that reach millions of young Australians.
As a copywriter, editor, and digital specialist, I worked independently for a range of clients in Australia and the UK, covering retail, online, editorial and more, including: - Sportsgirl - Yellow Door - Dune shoes - Fallen Magazine - Peppermint Magazine - Five Thousand
Editorial support, including: feature writing, front of book, research, profiles, editorial support and producing content for special project, YEN Young Woman of the Year site.