Lana Guineay

Freelance writer and editor

  • LevelSenior
  • LocationAdelaide, Australia
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Editorial Director - Copy Editor
  • Henrietta Thompson
  • Pip Jamieson


About me

*Currently available for freelance work in Australia and the UK* I’m a writer and editor specialising in digital content and fashion. With more than 8 years experience, including being part of the team to launch ASOS in Australia, I have traversed the worlds of editorial, copywriting, digital publishing, social media, content direction, fashion and style magazines, campaigns and ecommerce. I’m attuned to the ever-shifting space of commercial creativity and have enough ideas to fill a book (or two).


  • Fashion
  • Copywriting
  • Editing
  • Journalism
  • Creative
  • Editorial
  • Email Marketing
  • Features
  • Web Content
  • Social
  • Content and Media Writing
  • Idea Creation
  • Communication and Brand Plan
  • Ecommerce Content

People I’ve worked with

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Companies I’ve worked with

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  • ASOS


    • Fashion
  • F


    Work history


    Writer & Editor


    Feb 2015
    • Freelance
    • As a freelancer I provide journalism, copywriting, content, digital marketing, trend and consumer insight, and editorial guidance to global clients including ASOS, Oyster Magazine, Canvas8, Junkee, Evo, MASH and more.


    Senior Editor & Asos


    Jun 2012 - Feb 2015
    • Full Time
    • ASOS is one of the world’s leading online retailers, operating across 237 countries from a base in London. As part of the team to launch ASOS in Australia, I created bespoke multi-channel campaigns, from concept through to execution.


    Fashion Editor

    Pedestrian TV

    Jun 2009 - Jul 2011
    • Full Time
    • Pedestrian is Australia’s fastest growing youth publishing brand, helping clients to create innovative, engaging and effective campaigns that reach millions of young Australians.


    Freelance Writer & Editor


    Jun 2009 - May 2012
    • Freelance
    • As a copywriter, editor, and digital specialist, I worked independently for a range of clients in Australia and the UK, covering retail, online, editorial and more, including: - Sportsgirl - Yellow Door - Dune shoes - Fallen Magazine - Peppermint Magazine - Five Thousand


    Editorial Assistant

    YEN Magazine

    Jun 2008 - Jun 2009
    • Freelance
    • Editorial support, including: feature writing, front of book, research, profiles, editorial support and producing content for special project, YEN Young Woman of the Year site.