About me
Strategy and Design Leader with 13 years of experience and a proven track record of leading global design teams and crafting high-performing work that reaches mass audiences. I have created innovative, cross-platform UX strategies that have resulted in up to +40% conversion rate uplift and 15:1 ROI for brands such as Adidas, L'Oréal, M&S, Philips and Disney.
Passionate about Artificial Intelligence, behaviour science and technology, I identify opportunities through research, strategic insights and creative thinking to find ways that improve the user experience via a human-centred design approach
Work history
Strategy and Design LeaderAccenture
London, United KingdomFull Time
Strategy and Design
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Head of DesignWe are Why
- London, United KingdomFull Time
Looking after the projects for the key clients, including leading bank (NDA)
Mentored, motivated and ensured efficiency within the design team
Day-to-day management of the creative processes, providing art direction and brand guardianship
Strategy, short/long term planning, production and implementation
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Skills
- Product Design
- Creative Leadership
- Strategy
- Leadership
- Digital Strategy
- Digital Transformation
- AI
- Change Management
- Conversion Optimisation
Education
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Executive Leadership ProgrammeThe University of Oxford
- Oxford, United Kingdom
I
I
Design ManagementInteraction Design Foundation
- London, United Kingdom
Certificate in UX Management: Strategy and Tactics. Top 10% distinction
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