Hello! I'm Lana, graphic designer, copywriter and illustrator. I am from Lanzarote, although I am currently living in Madrid after spending some time in France. I always leave aside the blue candies, I love communication (especially using design and illustration as tools), long bike rides and learning at least one new thing a day. I like projects that convey and are also a visual pleasure. (And yes, I'm one of those who often buy something just because the packaging is nice) I'm an insatiable curiosity, so I like to be always aware of what's going on inside the creative world and also outside it. I firmly believe that sometimes good ideas are hidden in the small details. Here is my portfolio where you can see what I do: www.lananeble.com Apart from my work, I have a blog, where you can find everything I like about communication. I'm also a VERY social media geek, especially on instagram. If you are curious, this is my main account (@lananeble), where I usually show how I see the world. Although I have other profiles like this one (@lacarmensitaeditorial), where I edit poetry or this one (@piknikmadrid), which was a project in which I wanted to recommend the best plans for Madrid. And finally, I leave one of my favourite songs: Arcade Fire - ReflektorLocked Pro Plan feature
I consider my time at everis as a turning point in my career. With the foundations formed by my previous experiences, here I was able to unite all that I had absorbed years ago. Within the company, I led projects for clients such as Toyota, Amadeus or Iberia, where within the graphic part I was in charge of the Artistic Direction. At the same time, I took on the position of head of the Social Media department, where I worked on the preparation of a communication strategy and later on the creative realization of the necessary pieces.
In this work, I was in charge of several brand identities, from their creation to their application in digital and printed media. I also had regular clients with whom I worked on a weekly basis and where communication was very active: La Caixa, Cervezas Céfira or Agencia Takk.
I decided to change my ways and I chose the initial idea of being an aupair. During this season, working with a child with autism made me go back to the depths of what communication is all about, its channels and above all, the receivers. At the same time, I was working on the identity and internal design of an architectural studio. At this stage, I dedicated myself to research and focused on the more human side of design and communication.
My main responsibility was mainly focused on designing illustrations for digital platforms. This first work experience allowed me to work for clients such as Renault for their Christmas campaign and Stihl.