About me

Raised in Geneva, Switzerland with Egyptian origin, photography and fashion have always been my passion. After a few years in the fashion industry, I have decided to become a freelancer producer for companies within the fashion industry to be able to express themselves creatively.

QuestionsProjectsExperienceTeam

• Looking for production opportunities in the fashion industry to gain further experience!

Projects

• M GIRL NOTESProduction for renowned stylist Nouf Musallam
• YUNG MAGAZINE ISSUE 2 WITH YUSRA MARDINIProduction for Issue 2 of YUNG Magazine
• HUBLOT MIDDLE EASTProduction for the HUBLOT MENA Advertorial for their FIFA2022 Collection

Work history

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Production Freelancer & Creative ConsultantBYLANASHASH
Apr 2022London, United KingdomFreelance
Digital Marketing Manager at Chapman Agency, handling social media and email marketing. Producer, Stylist and Creative Director for various brand's campaigns and lookbooks, including Michaela Buerger, Maha Lozi, Kamushki, YUNG Magazine, Hublot Middle East & Elina Afentaki Pop-up organiser at Evolution SK for their summer collection 2022
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Junior Sales and Marketing ExcecutiveCHAPMAN Agency
Mar 2021London, United KingdomFull Time
Assisting with all administrative tasks Main point of contact with the marketing and PR teams/agencies for all Chapman’s clients. Main point of contact with all retailers for all marketing and admin requests, vendor set ups with major retailers and processing orders. Leading sales meetings with worldwide boutique stores and in charge of scheduling and leading sales training with partner retailers Responsible for the digital marketing calendar and content creation for all social media channels, including newsletters through MailChimp Planning and scheduling showrooms for the fashion calendar, as well as creating and sending out invitations.

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Skills

• Microsoft Office
• Digital Marketing
• Enterpreneurship
• Styling
• Photography
• KPI Reporting
• Fluent French
• Fluent English
• Arabic
• Spanish

Education

MasterIstituto Marangoni London
Jan 2018 - Jun 2019London, United Kingdom
Master of Arts Fashion Luxury & Brand Management Marketing, Branding, Communication, Sociology, Management, Advertising, Product Creativity
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Bachelor of Science in Business AdministrationAmerican University Washington DC
Jul 2013 - Apr 2017Washington, United States
Bachelor of Science Business Administrations With A Specialization in Entrepreneurship GPA 3.3

Awards

Digital Marketing CertificationGoogle