QuestionsProjectsExperienceTeam

Projects

• 2

  Digital Marketing ProjectDigital Consulting Project for Start-up: Everdine highly analytical and creative projects, which required the use of digital tools such as IBM and Google Analytics, as well as strategic thinking to develop a digital strategy for Everdine.

Work history

Junior Product Management
Dec 2015 - May 2016Düsseldorf, GermanyInternship
Re-launched the brand “Préférence” by executing IMC: • Organised and presented findings of product tests prior launch • Briefed creative agency on cut of new TV commercial and presented ideas to senior management • Wrote and designed Advertorials for Magazines (eg. InStyle, Elle) • Revitalised the online hub of the brand by working with creative agencies to produce new content & web optimisation • Developed a strategic plan for the brand for 2017 Planned POS promo on planning and advertising production processes for launch of “Magic Retouch” Conducted continuous competition, market and consumer analyses that were used to update the marketing strategy or reposition
International Marketing Manager
Jun 2014 - Jul 2014Berlin, GermanyInternship
- Produced a social media risk analysis for Werther’s Original brand and universal Q&A that is used as a guideline for the agencies to respond act to questions on various social media platforms - Executed competitor analysis of US market, researched flavour trends and developments that were used to help diversify existing product range - Collected consumer and market data for Presentations of annual internal conference

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Skills

• Adobe Indesign/illustrator/photoshop
• Html
• CSS
• Acrylic Paint
• Microsoft Office
• Curation
• Art

Education

MSc Strategic Marketing
Sep 2016 - Sep 2017London, United Kingdom
Core Modules: Branding, Marketing Strategy & Finance, Marketing Analy cs, Digital Marketing, Strategic Product Marketing, Relationship Marketing, Pricing, Integrated Marketing Communications, Consumer Behaviour, Quantitative Services Marketing Projects: Marketing Plan Competition, Marketing Consulting Project
BSc Management with Marketing
Sep 2012 - Jul 2015London, United Kingdom
New Venture Creation: created a business idea, as part of a team (SaniClear – disinfection system for trolley handles) that involved creating a Business Plan & Elevator Pitch Marketing Research: Undertook extensive research, as part of a group project, for “EpicSauces” that was used to help develop the marketing strategy