Lara A. Albrecht

Student at Imperial College London

Level
Junior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Adobe Indesign/illustrator/photoshop
  • Html
  • CSS
  • Acrylic Paint
  • Microsoft Office
  • Curation
  • Art

Work history

2016

Junior Product Management

L'Oréal

Dec 2015 - May 2016
  • Düsseldorf, Germany
  • Internship
  • Re-launched the brand “Préférence” by executing IMC: • Organised and presented findings of product tests prior launch • Briefed creative agency on cut of new TV commercial and presented ideas to senior management • Wrote and designed Advertorials for Magazines (eg. InStyle, Elle) • Revitalised the online hub of the brand by working with creative agencies to produce new content & web optimisation • Developed a strategic plan for the brand for 2017 Planned POS promo on planning and advertising production processes for launch of “Magic Retouch” Conducted continuous competition, market and consumer analyses that were used to update the marketing strategy or reposition

2014

International Marketing Manager

Storck

Jun 2014 - Jul 2014
  • Berlin, Germany
  • Internship
  • - Produced a social media risk analysis for Werther’s Original brand and universal Q&A that is used as a guideline for the agencies to respond act to questions on various social media platforms - Executed competitor analysis of US market, researched flavour trends and developments that were used to help diversify existing product range - Collected consumer and market data for Presentations of annual internal conference

2012

Marketing Intern

GPK Event and Communication Management

Jul 2012 - Aug 2012
  • Vienna, Austria
  • Internship
  • - Supported the branding project King Abdullah Bin Abdulaziz international centre for Interreligious and Intercultural Dialogue (KAICIID) - Organisation of the opening event, worked for a UN operation by contributing in meetings and working group sessions with the responsible signatory countries

2010

Creative Intern

Art Directors Club

Sep 2010 - Oct 2010
  • Berlin, Germany
  • Internship
  • Organisation of annual creativity contest, administrative duties

Education

2017

MSc Strategic Marketing

Imperial College London

Sep 2016 - Sep 2017
  • London, United Kingdom
  • Core Modules: Branding, Marketing Strategy & Finance, Marketing Analy cs, Digital Marketing, Strategic Product Marketing, Relationship Marketing, Pricing, Integrated Marketing Communications, Consumer Behaviour, Quantitative Services Marketing Projects: Marketing Plan Competition, Marketing Consulting Project

2015

BSc Management with Marketing

Royal Holloway University of London

Sep 2012 - Jul 2015
  • London, United Kingdom
  • New Venture Creation: created a business idea, as part of a team (SaniClear – disinfection system for trolley handles) that involved creating a Business Plan & Elevator Pitch Marketing Research: Undertook extensive research, as part of a group project, for “EpicSauces” that was used to help develop the marketing strategy