I have over 14 years experience in luxury pr & marketing at both agency and in-house, spanning the worlds of fashion, beauty, art and design, tech, travel, retail and more.
Bringing contacts and experience working across international markets, I like to offer a tailored, holistic approach to pr & marketing comms consultancy and event production.
Work history
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Head of PR & MarketingRoksanda
- London, United KingdomFull Time
Head of Press & Marketing – My 360 role was encompassed PR, Marketing, Events and Special Projects including:
• Leading interdepartmental comms and project management, including across:
- NFTs and Instagram AR filter launch during London Fashion Week February 2022
- Sustainability – audit, strategy creation and plan implementation
- E-commerce platform optimization – audit, strategy creation and hiring to implement a new direction and strategy
• Direct management of all external comms for the business including press releases, e-commerce channels, email marketing, social media channels
• Departmental budget forecasting and management to ensure seasonal strategies and activations are delivered in an efficient manner and on target
• Project/budget management and production on all creative shoots including seasonal lookbooks, e-commerce imagery, and all collaborative branded advertising campaigns with a goal to maximise content creation and bank assets for use on all channels throughout the season
• Cultivating and nurturing relevant brand-aligned relationships in the art world including across art, opera and ballet
• London Fashion Week show management and organisation
• Fundraising around show sponsorship deals and management of sponsor relationships
• Seeking out and negotiating potential collaboration deals, and delivering on those contracts once secured
- FILA – full strategy creation and implementation including: production of campaign with Viviane Sassen, teaser announcement and launch plan for own channels and press, print advertising spend, tastemaker product seeding, event
• Strategic placement of key press features with a global remit
• Celebrity dressing placements internationally, including negotiation and management of the creation of bespoke looks for relevant talent
• Analysing data to create strategic plans to support product sell-through and awareness across international markets
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PR & Marketing ManagerDover Street Market
- London, United KingdomFull Time
PR & Marketing Manager –
• Working closely with other departments in the business to ensure a 360 approach across all touchpoints including social, e-commerce, in-store experience, VIP client outreach.
• Strategising for and launching collaborative projects with partners e.g. Sotheby’s, Farfetch, Diamond Foundry.
• The curation, production and management of a programme of interesting projects and marketing opportunities for events and launches both in-store and off-site.
• Cultivating relationships with key tastemakers across the worlds of fashion, art and design to maximise opportunities for DSM in terms of partnership and alignment.
• Maintaining impeccable cultural knowledge and references in order to ensure selective alignment for DSM as a brand.
• Analysing data to create strategic plans to support product sell-through and awareness across international markets.
• Effectively managing a team to deliver set goals.
• Working with satellite offices in other timezones.
• Maintaining key editor relationships internationally in order to secure press features and product placement.
• Writing press releases and copy-editing for digital comms.
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Skills
- Press
- Marketing
- Events
- Copywriting
- Strategy
- Partnerships
- Influencer Engagement
- Retail