Lara Carter
Available

Lara Carter

Luxury Comms ConsultantLondon, United Kingdom
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Lara Carter
Available

Lara Carter

Luxury Comms ConsultantLondon, United Kingdom
About me
I have over 14 years experience in luxury pr & marketing at both agency and in-house, spanning the worlds of fashion, beauty, art and design, tech, travel, retail and more. Bringing contacts and experience working across international markets, I like to offer a tailored, holistic approach to pr & marketing comms consultancy and event production.
Work history
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    Head of PR & MarketingRoksanda
     - London, United KingdomFull Time
    Head of Press & Marketing – My 360 role was encompassed PR, Marketing, Events and Special Projects including: • Leading interdepartmental comms and project management, including across: - NFTs and Instagram AR filter launch during London Fashion Week February 2022 - Sustainability – audit, strategy creation and plan implementation - E-commerce platform optimization – audit, strategy creation and hiring to implement a new direction and strategy • Direct management of all external comms for the business including press releases, e-commerce channels, email marketing, social media channels • Departmental budget forecasting and management to ensure seasonal strategies and activations are delivered in an efficient manner and on target • Project/budget management and production on all creative shoots including seasonal lookbooks, e-commerce imagery, and all collaborative branded advertising campaigns with a goal to maximise content creation and bank assets for use on all channels throughout the season • Cultivating and nurturing relevant brand-aligned relationships in the art world including across art, opera and ballet • London Fashion Week show management and organisation • Fundraising around show sponsorship deals and management of sponsor relationships • Seeking out and negotiating potential collaboration deals, and delivering on those contracts once secured - FILA – full strategy creation and implementation including: production of campaign with Viviane Sassen, teaser announcement and launch plan for own channels and press, print advertising spend, tastemaker product seeding, event • Strategic placement of key press features with a global remit • Celebrity dressing placements internationally, including negotiation and management of the creation of bespoke looks for relevant talent • Analysing data to create strategic plans to support product sell-through and awareness across international markets
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    PR & Marketing ManagerDover Street Market
     - London, United KingdomFull Time
    PR & Marketing Manager – • Working closely with other departments in the business to ensure a 360 approach across all touchpoints including social, e-commerce, in-store experience, VIP client outreach. • Strategising for and launching collaborative projects with partners e.g. Sotheby’s, Farfetch, Diamond Foundry. • The curation, production and management of a programme of interesting projects and marketing opportunities for events and launches both in-store and off-site. • Cultivating relationships with key tastemakers across the worlds of fashion, art and design to maximise opportunities for DSM in terms of partnership and alignment. • Maintaining impeccable cultural knowledge and references in order to ensure selective alignment for DSM as a brand. • Analysing data to create strategic plans to support product sell-through and awareness across international markets. • Effectively managing a team to deliver set goals. • Working with satellite offices in other timezones. • Maintaining key editor relationships internationally in order to secure press features and product placement. • Writing press releases and copy-editing for digital comms.
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Skills
  • Press
  • Marketing
  • Events
  • Copywriting
  • Strategy
  • Partnerships
  • Influencer Engagement
  • Retail