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Dynamic, visionary and resourceful display artist, always looking to create, design and assemble materials to give life to exceptionally beautiful and quirky store windows, interior and event installations for established Brands, as well as pop ups and one off visual strategies. Particularly interested in discovering the potential of rethink and reworking discarded, unconventional materials and everyday’s objects to build unique, sustainable, organic and one off design alternatives, offering intelligent, cost effective and ingenious creative solutions. I focus on building my own independent portfolio of display artwork aimed at large businesses as well as small ones. With a large dose of creativity, freedom of expression, use of traditional, craft techniques and practises in sculpting, painting, assembling and a bold, confident attitude in experimenting new working methods and the blend of a range of diverse materials, these so regrettably neglected sources can be transformed into a viable, aesthetically fascinating, distinctive visual interpretation in the representation of a brand image through window display design, product styling and store layout.Locked Pro Plan feature
Creative Art Director Paperize ( formaly known as Paperize Ltd) was created in May 2015 and founded by Lara Lodato (Creative Director), Jessica Major (Sale Director), and Geoff Major (Company Director). With the departure of Jessica and Geoff, Lara has run the small enterprise on her own initiative, producing work for Urban Retreat, Shiseido and the Conrad London St James. Paperize is now focussing on finding the next business partner and aiming at the Wedding market that includes venue decoration and bridal accessories, as well as creating paper installations for the fashion industry and marketing events.
*Freelance Display Artist in the creation of bespoke window & interior visual campaigns for well known international brands. Companies: Millington Associates/Elemental Design/Propability Ltd/ True Staging Responsibilities: *Scenic painting *Model making *Texture painting & Effect *Sourcing Materials & new applied techniques *Mood Board & sampling *Prop making
Maternity cover temporary contract. Managing prop production, installation, print and logistic of the flagship store display for London and Paris.
* Two years of practical costume design for Film, Theatre and TV (womenswear) * One year chosen path in practical Technical Effects techniques ( prop making, fabrication and visual studies) * Final grade: 2:1