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Lara M Messer

Creative Editor

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Do you really want to delete project Lola's Bakery | Branding, Print, Art Direction, Food & Prop Styling?

About me

A passionate food photographer, living in London. Currently working for Rachel Khoo and her online lifestyle magazine, Khoollect. Looking for freelance work.


  • Advertising
  • Commercial Photography
  • Picture Editing
  • Editorial
  • Final Cut Pro
  • Illustrator
  • Photoshop
  • Food Photography
  • Food Lifestyle Photography

Work history


Creative Editor

Rachel Khoo

Jun 2015
  • Working on both Rachel Khoo and Khoollect as deputy editor, graphic designer and photographer. Responsibilities include, but not limited to: - Working regularly with food stylist, Frankie Unsworth, shooting recipes for Khoollect and Rachel Khoo blog and social media platforms - Photographed the Khoollect e-cookbook, due for release summer 2016 - Shooting and categorising a bank of stock images for Khoollect to create original and exciting content quickly and easily - Developing creative and strategically effective digital content for web and social media, in line with Khoollect brand guidelines and ethos - Managing the team to ensure weekly objectives are met. Assigning tasks, conducting weekly editorial meetings and signing off daily projects - Controlling social media platforms – creating visuals, setting rituals, weekly themes and campaigns based on Google keywords and community engagement - Creating infographics based on Khoollect community polls using Adobe Illustrator - Using Google Analytics to study the audience, acquisition and behavior of visitors to tailor content - Shooting short YouTube recipe videos and Khoollect features - Food assisting on Rachel Khoo YouTube videos