A marketing strategist and mentor at the intersection of technology, sustainability and fashion. With a deep understanding of what makes people buy, a passion for sustainability and over a decade of international experience working with startups, I have developed a unique, holistic approach in bringing strategic and ‘big picture’ thinking whilst also being a doer and ensuring operational excellence (the “survival skill” for working in early stage venture). In my previous roles, I was Entrepreneur in Residence at IKEA Bootcamp, IKEA's first startup program, and Head of Marketing at The Sandpit, a business builder where I managed the marketing efforts for the accelerator and all the portfolio companies, effectively acting as their CMO. To date, I have delivered strategic support and advised more than 50 startups in sustainable fashion, food innovation, AI, blockchain, biomaterials and big data among the others, and hired dozens of junior marketers. I’m a mentor at Fashion for Good Accelerator, supported by Laudes Foundation and in partnership with adidas, C&A, Kering, PVH Corp., Target, Stella McCartney and more, a mentor at Sustainable Accelerator and Virgin Startup where I focus on supporting the latest innovations in sustainable fashion.Locked Pro Plan feature
Helping businesses in sustainability, fashion and technology with strategic insights for market validation, MVP launch and customer development, brand development and management, user/ customer acquisition and retention. I also mentor and advise founders in the industry and help them build successful marketing teams.