A digital strategist, brand consultant and mentor at the intersection of technology, sustainability and fashion. With a deep understanding of what makes people buy and brands engage, a passion for sustainability and fashion and over a decade of international experience working with tech startups, I have developed a unique, holistic approach in bringing strategic and ‘big picture’ thinking whilst also being a doer and ensuring operational excellence (what I call the “survival skill” for working in early stage venture).
To date, I have delivered strategic support and advised more than 60 startups in sustainable & fashiontech, food innovation, AI, blockchain, biomaterials and big data among the others, and hired dozens of junior marketers. I’m currently a mentor at Fashion for Good Accelerator, supported by Laudes Foundation and in partnership with adidas, C&A, Kering, PVH Corp., Target, Stella McCartney and more, a mentor at Sustainable Accelerator and the Accelerator Hub at the Cambridge Institute for Sustainability Leadership where I focus on supporting the latest innovations in sustainable fashion.
Work history
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Startup Mentor and Innovation Workshop FacilitatorUniversity of Cambridge Institute for Sustainability Leadership
London, United KingdomFreelance
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Startup mentorSustainable Accelerator
London, United KingdomPart Time
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Skills
- Digital Marketing
- Market Research
- Content Strategy
- Social Media Advertising
- Team Building
- Business Modeling
- Storytelling
- Branding