Lara Pizzato

Fashion Tech & Sustainability Consultant

Level
Senior
Location
London, United Kingdom
Availability
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Professions
-

About me

A marketing strategist and mentor at the intersection of technology, sustainability and fashion. With a deep understanding of what makes people buy, a passion for sustainability and over a decade of international experience working with startups, I have developed a unique, holistic approach in bringing strategic and ‘big picture’ thinking whilst also being a doer and ensuring operational excellence (the “survival skill” for working in early stage venture). ​In my previous roles, I was Entrepreneur in Residence at IKEA Bootcamp, IKEA's first startup program, and Head of Marketing at The Sandpit, a business builder where I managed the marketing efforts for the accelerator and all the portfolio companies, effectively acting as their CMO. To date, I have delivered strategic support and advised more than 50 startups in sustainable fashion, food innovation, AI, blockchain, biomaterials and big data among the others, and hired dozens of junior marketers. I’m a mentor at Fashion for Good Accelerator, supported by Laudes Foundation and in partnership with adidas, C&A, Kering, PVH Corp., Target, Stella McCartney and more, a mentor at Sustainable Accelerator and Virgin Startup where I focus on supporting the latest innovations in sustainable fashion.

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Skills

  • Digital Marketing
  • Market Research
  • Content Strategy
  • Social Media Advertising
  • Team Building
  • Business Modeling
  • Storytelling
  • Branding

Companies I’ve worked with

  • Virgin StartUp

    Virgin StartUp

    • Social Enterprise
  • D

    Diesel

    • T

      The Conduit

      • F

        Fashion for Good

        Work history

        Currently

        Mentor, Sustainable Fashion

        Virgin StartUp

        Jul 2020
        • London, United Kingdom
        • Part Time

        Currently

        Mentor, Sustainable Fashion

        Sustainable Accelerator

        Apr 2019
        • London, United Kingdom
        • Part Time

        Currently

        Apr 2019
        • London, United Kingdom
        • Part Time

        Currently

        Digital Startegist and Brand Consultant

        Lara Pizzato

        Apr 2017
        • London, United Kingdom
        • Freelance
        • Helping businesses in sustainability, fashion and technology with strategic insights for market validation, MVP launch and customer development, brand development and management, user/ customer acquisition and retention. I also mentor and advise founders in the industry and help them build successful marketing teams.

        2020

        Marketing Director

        The Conduit

        Nov 2019 - Mar 2020
        • London, United Kingdom
        • Full Time

        2019

        Marketing Director

        Cygnetise Blockchain

        Apr 2018 - Nov 2019
        • London, United Kingdom
        • Part Time

        2018

        Entrepreneur in Residence, Marketing

        IKEA Bootcamp

        Sep 2017 - Dec 2018
        • Älmhult, Sweden
        • Full Time

        2016

        Head of Marketing

        The Sandpit

        Jan 2015 - Dec 2016
        • London, United Kingdom
        • Full Time

        2014

        Marketing Associate

        Enstoa

        Nov 2012 - Sep 2014
        • New York, United States
        • Full Time

        2012

        Event Operations Manager & Chief Sustainability Officer

        CraigMichaels

        Jan 2010 - Nov 2012
        • New York, United States
        • Full Time

        2010

        Marketing and PR Specialist

        MSC Mediterranean Shipping Company

        May 2008 - Feb 2010
        • New York, United States
        • Full Time

        2008

        Assistant Marketing Manager

        Diesel

        Sep 2007 - Apr 2008
        • 36063 Marostica, Province of Vicenza, Italy
        • Internship