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Ambitious, organised and creative with thorough and varied experience in agency and in-house environments. Passionate and self-motivated with a strong attention to detail.
- Sub-Editor and Contributor for biannual in-house publication, TwentySix - Acting as the voice of the brand, writing all copy including product descriptions and manuals, social media captions, banner and social media ads, e-mailers, brand guides, store window vinyls - Copywriting for the website’s blog (‘Studio’) - Social media – managing Facebook, Twitter, Snapchat, Pinterest and Instagram accounts including responding to public customer service queries - Writing/overseeing press releases - Contributing to in-store activity or promotion ideation to drive traffic http://www.larssonandjennings.com/studio/view/post/tag/Features/id/69/ https://www.larssonandjennings.com/studio/view/post/tag/Features/id/59/ http://www.larssonandjennings.com/studio/view/post/tag/Features/id/66/
Creating SEO content for the blog by working to briefs or pitching ideas. Articles include style inspiration, recipes that provide nutritional benefit to beard health, gift guides and educational features on the benefits of the brand’s products. http://www.thebrightonbeardcompany.co.uk/blogs/news/118048324-fathers-day-gift-guide http://www.thebrightonbeardcompany.co.uk/blogs/news/5-beard-myths http://www.thebrightonbeardcompany.co.uk/blogs/news/aw16-style-inspiration http://www.thebrightonbeardcompany.co.uk/blogs/news/85159172-what-is-beard-oil
Consultant, researcher and copywriter for fashionata.com, writing articles covering travel, trend reports, personal style and lifestyle features. http://www.fashionata.com/fashion/7-times-mfw-reminded-me-my-childhood
Responsibilities - Managing and developing an intern - Anglicising international press releases for the UK market - Summarising all press launch material into concise information - Coordinating all international press trips and local events for UK journalists (booking travel, compiling itineraries, crisis management) - Working as an interface between Marketing, CRM, Commercial and Training departments - Creative idea management for press and blogger launches - Acting as the front line for all Dior fragrance, make-up and skincare press enquiries - Product orders and mail-outs - Liaising with suppliers, raising POs and assisting to manage the budget Achievements - Drove coverage at key selling periods - Regularly identified direct competitor activity to allow for reactive strategies - Coordinated annual open press day - Increased online coverage by identifying appropriate bloggers and hosting tailored one-to-one consultations