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Lara Zaccaria

Marketing Campaign Manager

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Work history

Currently

Campaign Manager

LinkedIn

Oct 2016
  • Dublin, Ireland
  • Full Time
  • Supporting SMBs across EMEA and Growth Markets in finding a suitable target audience and setting Display and Mobile Text Ads as well as Sponsored Updates, InMails and Lead Capture Landing Pages. Working with Account Executives, Relationship Managers and Account Managers in order to optimize and scale SMB processes and report on best practices. Projects: - Team performance: use of Tableau and SQL in order to measure and visualize team performance as well as marketing campaigns. - SMB Dashboard: creation and ongoing optimization of a brand new dashboard for the SMB team ( 4 people) in order to help balance the overall workload. - Sponsored Updates Optimization: content marketing for employer branding Tools & Skills: - LinkedIn Campaign Manager - Salesforce reporting & dashboards - Data Visualization: Tableau, SQL, Aqua Data Studio, Teradata (In progress)

2016

Campaign Manager

LinkedIn

Oct 2015 - Oct 2016
  • Dublin, Ireland
  • Full Time
  • As Associate Campaign Manager, I support SMBs across EMEA and Growth Markets in setting marketing campaigns live within the LinkedIn platform to find the right candidates for the amazing positions this market has to offer. As a consultant, I work with Account Managers, Relationship Managers and Account Executives to find the perfect marketing strategy and to optimize campaigns which will deliver the best result possible. Projects: 1. Smart Launch: part of the team that created a new process, materials and training for cross team usage (Sales, Solutions and Advertising Operations); 2. LinkedIn for Good: various charity activities to help single students and schools to leverage LinkedIn Tools & Skills acquired: • DoubleClick for Publishers • LinkedIn Campaign Manager (CPC, CPM) • Salesforce.com (Reporting & Dashboards) • Campaign Management and Optimization (Reporting, A/B testing) • Targeting Consultant • Trainer for new hires

Education

2015

MSc Digital Marketing

UCD Michael Smurfit Graduate Business School

Sep 2014 - Aug 2015
  • Dublin, Ireland
  • First Class Honours • Marketing to the Digital Consumer • Digital Marketing Communication • Digital Business model & E-Commerce • Online Research & Analytics •Digital Marketing Practice • Digital Technology and Design • Applied Digital Project • eCRM. Final Project: "ProtonMail Growth Plan".

2013

BA Communication Sciences

University of Trieste

Sep 2009 - Jul 2013
  • Italy
  • Grade: 102/110 Activities and Societies: • Owner and Community manager: Scienze della Comunicazione - TRIESTE (unofficial) http://www.facebook.com/groups/cdlcomepub/ The aim of this personal project is to help and assist every student in need. The group is a meeting point between local companies, charities and annual events that need interns to improve their work and create positive skills for the students involved. Core modules: Sociology, Psychology, Human Computer Interaction, Marketing, Corporate Communication, Cinema, Web Writing, Journalism and New Media. Thesis: “Social Media Crisis Management: a possible solution through the principles of Marketing 3.0”