Larissa Paseta
Available

Larissa Paseta

DesignerChicago, United States
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Jody Cross
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Lesley Kurth
Larissa Paseta
Available

Larissa Paseta

DesignerChicago, United States
About me
Designer on the hunt to make work that is meaningful. To say hi or get in touch about a project: pasetal@gmail.com -- Interests: Editorial Design, Publishing, & Digital Media
Projects
  • Ethical Voluntourism Association
    Ethical Voluntourism AssociationThis advocacy campaign aimed at addressing a social concern of our choosing. After having studied the effects of volunteer tourism while traveling throughout South East Asia, I decided to make this topic my focus to promote awareness of ethical volunteer practices. The final campaign included both print and digital advertising deliverables, where I developed and branded an association devoted to this subject. Involvement: Brand Identity, Logo Design, Copywriting
  • The Loyola Phoenix Editorial Designs
    The Loyola Phoenix Editorial DesignsDuring my role as Design Editor of Loyola's student-run newspaper, I designed a series of section logos, illustrations, and information graphics for our weekly publication. Shedding light on local, national, and international affairs, my designs aimed at growing our campus readership while reflecting the tone of the authors. Additionally, I collaborated with our Digital Media team to integrate the designs for social media. Involvement: Art Direction, Layout Design, Illustration
  • Sonatus
    SonatusSonatus, a new office space in downtown Ho Chi Minh City, was looking to develop a brand identity that reflected its blend of Japanese and international influences. As a designer for the marketing agency, Doodle Brands, I collaborated with their team of designers and founders to name and develop a logo that communicated the themes of professional reflection, growth, and sound in an elegant and minimal way. Involvement: Logo Design, Branding, Typography
  • 15 Ways to Get Rid of a Car
    15 Ways to Get Rid of a CarInspired by real-life events, I wrote and designed an interactive and animated iPad editorial titled ‘15 Ways to Get Rid of Your Car’ to share a myriad of humorous approaches and ways of thinking about recycling and getting the most out of your belongings. Involvement: Illustration, Animation, Type Design, Copywriting
  • An Average Night's Sleep
    An Average Night's SleepThis infographic was created by recording my sleep habits for the duration of a week. My primary consideration was to study the impact that sleep has on one's mood, productivity, and physical health. In addition to designing an infographic that reflected my personal sleep patterns, I created a fill-in-yourself worksheet to give others a method of tracking the effects of their sleep habits. Involvement: Information Design, Copywriting, Data Analysis
  • BABA! A COLLECTION OF FAMILY RECIPES
    BABA! A COLLECTION OF FAMILY RECIPESBaba! is a cookbook devoted to exploring my family's culinary heritage. Inspired by my grandmother's recipe archives, I named my cookbook ‘Baba’, meaning ‘grandmother’ in Serbian. Baba! is organized into three different chapters. The first, My Way Home, follows my journey into learning the basics. After becoming comfortable preparing these dishes, I progressed my exploration into the recipes only made for special occasions in the Best Served chapter. The final chapter, Next Steps, focuses on the
Work history
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    Design Intern3.1 Philip Lim
    New York, United StatesPart Time
    Assisting with photoshoot production and retouching of images. Researching inspiration imagery to develop digital assets for social media.
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    Next Generation of Brand Transformers InternLandor & Fitch
     - London, United KingdomInternship
    Attended live sessions hosted by Landor & FITCH experts covering the topics of brand expression, insights/analytics, and sustainability. Wrote a well-researched response on the subject of inclusion and diversity in the advertising industry.
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Skills
  • Asset Creation
  • Design Direction
  • Social Media Marketing
  • Typography
  • Copywriting
  • Database Management
  • Dslr Photography
  • Editorial Design
  • Photojournalism
  • Video Content
Education
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    Bachelor of Arts (BA) Loyola University of Chicago
     - Chicago, United States
    B.A. Visual Communications, B.A. Global & International Studies Minor: Marketing, Class of 2020 (summa cum laude)
Awards
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    Mellon AwardLoyola University of Chicago
    The Melllon Award is presented to the top three senior exhibition projects as voted by Loyola University staff and students.
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    Margaret Dagenais AwardLoyola University Chicago Department of Fine Art
    The Dagenais Award recognizes an outstanding student who demonstrates considerable artistic talent and a positive cooperative spirit with students and faculty alike.
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