About me
I am a highly driven and confident individual who is motivated to succeed. I was recently employed by Ted Baker within the Brand Communications department. During my time there, the business provided me with overall responsibility to build strong relationships with all target/relevant media, VIP’s and influencers in order to obtain the maximum quality content/press coverage for all Ted Baker collections and ensure appropriate product placement within each publication. Prior to this, I have over 10 years’ experience working for various public sector organisations providing business support functions, these positions relied on me being able to work in a fast-paced, challenging environment and effectively work with various teams within the business. In addition, I possess good time management skills, an autonomous approach to work, excellent communication skills, commitment and versatility.
Work history
PR & Influencer OutreachTed Baker
- London, United KingdomFull Time
Skills and Responsibilities:
• Daily contact with International fashion and consumer press, agencies and influencers ensuring that all enquires are actioned efficiently and effectively
• Planning and implementing multi-channel campaigns, successfully collaborating with internal teams such as Marketing, Buying, Social, CRM and E-com to maximise use of content throughout all Ted’s channels
• Creating and tracking links on Adobe Analytics in order to monitor performance
• Monitor/scan coverage, documenting all coverage achieved to share with the business daily and compiling
PR/social analysis reports on a weekly basis
• Management of samples, price and image requests and creating press mailers
• Support the organisation of press events and lookbook shoots
Achievements:
• Successful product placement on various talent including This Morning presenter Holly Willoughby and on Tess Daly for Hello Magazine February 2020 issue print and online, UVPM 7M, Circulation 178K.
• Project management of Ted’s monthly product focus influencer campaigns securing ROI – 11 orders, generating over £1500 on revenue from one influencer.
• Managing and maintaining a comprehensive database through moving the team from Excel systems over to Launchmetrics which services multiple press office functions
P
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Service 24 OperatorPA Housing
- Leicester, United KingdomFull Time
Skills, Responsibilities and Achievements:
• Dealing with maintenance and emergency calls for 25+ contractors ensuring confidentiality is maintained
• Monitoring KPI’s and customer satisfaction through pulling statistical reports for seniors
• Action email correspondence from key stakeholders, executives and residents
• Drafting routine correspondence and standard letters as requested and dealing with distribution accordingly
• Carrying out general administrative duties, ensuring the day to day functioning of all in-house and external
customer service teams
• Achieving employee of the month 3 times for outstanding customer service
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Skills
- Marketing
- Visual Merchandising
- Personal Shopping
- Copwriting
- Administration
- Social Media Marketing
- Client Services
- Career Advice
- PR Campaigns
- PR
Education
Bachelor of Arts (BA) De Montfort University
- Leicester, United Kingdom
BA (Hons) Fashion Buying with Marketing