Latoya Kessie

Senior Experiential Marketing Professional | Blogger

Level
Senior
Location
Dubai, United Arab Emirates
Availability
Locked Pro Plan feature
Professions
-

Side Hustles

About me

A modern-day renaissance woman. Spent over 9 years connecting cultures through the use of experiential and integrated marketing strategies whilst linking it to consumer's passion for entertainment, fashion and sport. I mainly market to Gen Z and Millennials using cultural data and insights within BTL and online marketing strategies. A child of the Internet, through my natural engagement in pop culture and blogging, I am fluent in translating iconic moments of the internet, GIF's, memes into a results-driven social media and digital marketing campaign to reach an amplified audience. An advocate of many things including creativity, youth, and diversity... always learning and interested in creating communities with like-minded curious beings. Side Hustle Profession: Founder of my own blog Millennialclutter & previously formed the intimate blog collective Bloggers That Slay (now dormant).

Skills

  • Events
  • Marketing PR
  • Presenting
  • Account Management
  • Networking
  • Pitching
  • Project Management
  • Venue Finding
  • Sport Events
  • Social Digital Trends
  • Music Events
  • Fashion Events
  • Microsoft Word Powerpoint Excel Outlook
  • Experiential Activations
  • Budget Management and Reconciliation
  • Leadership
  • Budgeting Forecasting
  • New Business
  • Marketing Strategy
  • Strategic Communications
  • Experiential
  • Experiential Advertising
  • Experiential Events
  • Experiential Marketing
  • Brand Experiential
  • Brand Experience

Companies I’ve worked with

  • Amplify

    Amplify

    • Marketing & PR
  • Arcadia

    Arcadia

    • Fashion and Textiles
  • L

    Lightblue WW

    • P

      Prism Sport + Entertainment

      Work history

      Currently

      Founding Blogger

      MillennialClutter

      Jul 2012
      • London, United Kingdom
      • Freelance
      • Blogging on and off for the last 8 years and have re-launched the Millenial Lifestyle Blog (covering areas in Fashion, Beauty, Fitness, Well-Being, and Travel) Due to my interaction with brands as a blogger but also working brand and agency side, I am fully knowledgeable in Influencer Marketing Skills acquired throughout my blog journey include: WordPress Website Skills (I am responsible for the set up of the entire blog) Article Curation (to capture interest from millennial audiences) Editing and Proofreading SEO and Content Marketing Understand Social Media Management Platforms (Hootsuite, Buffr) Social Media Content Creation (Facebook, Instagram, IGTV, Twitter, knowledge of Tik-Tok) Knowledge of Photoshop and Filming Editing programs for content curation Fully immersed in Blog-centric and influencer communities to understand Internet trends Brand Partnerships - Answering to a brief and contractual agreements

      2020

      Senior Account Manager

      Lightblue WW

      Sep 2019 - Jul 2020
      • Dubai, United Arab Emirates
      • Full Time
      • Strategically lead the Luxury Fashion and Beauty Team Notable event projects include: SEPHORA's Spring 2020 Press Day Chalhoub Group's MUSE Strategy workshop Christian Louboutin's first official party in the UAE 2019 Sole DXB Team for BURBERRY and Kenzo. Worked closely with the Content and Production Team for social media and digital campaings for clients such as Breitling and Make Up Forever. Ensured that all client marketing budgets were fully maximised whilst ensuring agency revenue. Constantly working on New business by exploring business opportunitied and providing a revenue forecast to the agency

      2019

      Senior Account Manager

      TED Experience

      Jul 2018 - Sep 2019
      • London, United Kingdom
      • Full Time
      • Responsible for 2 direct reports and their day to day responsibilities Present through key moments within the experiential journey: creative development, pitch, client management, project management and logistics, promotional staff recruitment and management, financial reconciliation, and post-project summaries A key member of key pitches and helped win the largest agency pitch of 2019 Notable clients include Nintendo and Warner Brothers

      2018

      Senior Account Manager (Events)

      Campus Group

      Sep 2017 - Apr 2018
      • London, United Kingdom
      • Full Time
      • Senior management member of a global youth marketing agency specialising in the creation of live events and integrated marketing campaigns. Leading and developing a team of 4 to implement a strategy Responsible for New Business and creating growth within the agency and accounts themselves. Current Clients: innocent, Sailor Jerry, giffgaff

      2017

      Senior Account Manager

      NDL Group

      Jun 2016 - Sep 2017
      • London, United Kingdom
      • Full Time

      2016

      Account Manager (Events)

      FUSE Sport & Entertainment

      Feb 2016 - Jun 2016
      • London, United Kingdom
      • Freelance
      • Worked on the UEFA Champions League Final 2016 in Milan with PepsiCo

      2015

      Account Manager (Events / Experiential)

      Amplify

      Aug 2015 - Nov 2015
      • London, United Kingdom
      • Freelance
      • Worked with multiple EMEA Sony PlayStation territories to deliver a series of over 30 experiential demonstrations at Game conferences and title launch parties in line with a toolkit.

      2015

      Apr 2015 - Jul 2015
      • Ascot, United Kingdom
      • Freelance
      • Worked on experiential sampling activation at Parklife Festival and Isle of Wight Festival. Worked on New Strongbow Cloudy Apple sampling UK Roadshow sampling at outdoor location and popular target market events.

      2015

      Group Marketing and Events Officer

      Arcadia

      Aug 2013 - Apr 2015
      • London, United Kingdom
      • Full Time
      • Retail Brands worked with included TOPSHOP, Miss Selfridge, Wallis, Dorothy Perkins and BHS. Also worked on Arcadia wide group events (internal and external facing) and senior management events with Sir Philip Green and Ian Grabiner(Arcadia CEO). Support Group Marketing and Events Manager in the organisation and running of large events, including Results Day and International Franchise Forum Organisation, creative direction for and co-ordination of small and medium scale events such as Mini Press Days and Press launches Day to day management of Group Charity budget Organise all venues, entertainment and catering for events Organisation, arrangement and management of Brand events Budget management for events Supporting on the internal magazine Supporting the group wide Fashion Footprint Initiative

      2013

      Senior Account Executive

      Prism Sport + Entertainment

      Jul 2011 - Aug 2013
      • London, United Kingdom
      • Full Time
      • Worked on the Ford UEFA Champions League Football Sponsorship • Acting as the brand custodian of all Ford and UCL marketing promotions (print, digital, POS, experiential) across European markets Infiniti Red Bull Racing F1 Partnership Hospitality Event (Texas) • Devising a brand aligned event within client requirements • Working with designers, suppliers and production agencies towards the delivery of event assets • Executing an international event whilst ensuring a first class customer service which lead to a 100% guest satisfaction rate Nike the Chance and Ford Middle East Football Promotions • Undertook event research ahead of activation delivery • Supporting a team to deliver a series of football tournaments in the Middle East by remotely liaising with event suppliers Team Allianz London 2012 Olympic Sponsorship Programme • Liaising with agents to organise the diary of prominent and emerging athletes • Successfully ensured smooth athlete logistics by organising event briefs, travel and accommodation Sony UEFA Champions League (UCL) Football Ticketing • Delivered 100% tickets across all European markets within 24 hours of receipt continually meeting strict UEFA deadlines • Responsible for ticket communication across European markets Ford Customer Service Division: Blue Oval Club Incentive Events Programme • Developing innovative event proposals through creative brainstorming • Successfully planning events logistics within budget • Onsite event hosting and execution in various locations • Day to day activities include financial reconciliation and ISO 9001 account reporting

      2010

      Event Co-Ordinator Intern

      Auditoire

      Aug 2010 - Sep 2010
      • Beijing, China
      • Internship
      • The role involved brand activation through the execution of bespoke events and experiential (marketing) communication. Key client accounts stretched across sports, entertainment and fashion industries. Examples of clients include: Vogue China, VW Beetle, Lamborghini and Levi Jeans. Key activities: • Passionately administering event management and brand activation projects for luxury brands • Logically, handling on-site event issues, thinking on my feet • Participating in team brainstorming sessions for creative event ideas with account managers based on client briefs • Creating professional PowerPoint presentations to communicate event proposals to clients • Database input of suppliers (caterers, venues and performers) • Researching previous events, brand history and suppliers Key Achievement: Sourcing prices and potential terms and conditions of international acts such as the Blue Man Group, The Jabbawockeez and Rihanna in less than 24 hours for a client proposal presentation.

      2010

      Marketing and PR Assistant

      Zone Creations

      Sep 2009 - Aug 2010
      • London, United Kingdom
      • Internship
      • Key Activities: • Leading and implementing a multi-channel marketing strategy • Regularly engaging in PR (producing press releases, building relationships with journalists and sending product samples). • Collaborative team development of new and current products • Assisting with business areas such as production and logistics Key Acheivement: Achieved front page PR in Interior Design Today for Zone Creations Corian Table. Also a piece in Grand Designs Magazine

      Education

      2011

      BSc Business Management (First Class with Honours)

      University of Surrey

      Sep 2007 - Jul 2011
      • Guildford, United Kingdom
      • A 4-year sandwich course with a year in industry (PR & Marketing / Events) Subjects covered include: Marketing Marketing Communications Consumer Behaviour Event Management Financial Accounting Organizational Behaviour Human Resources Business Ethics Service Operations Management Management Information Systems Entrepreneurship