Latoya Kessie

Latoya Kessie

Senior Experiential Events Producer & ConsultantDubai, United Arab Emirates
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Latoya Kessie

Latoya Kessie

Senior Experiential Events Producer & ConsultantDubai, United Arab Emirates
About me
A modern-day renaissance woman. Spent over 9 years connecting cultures through the use of experiential and integrated marketing strategies whilst linking it to consumer's passion for entertainment, fashion and sport. I mainly market to Gen Z and Millennials using cultural data and insights within BTL and online marketing strategies. A child of the Internet, through my natural engagement in pop culture and blogging, I am fluent in translating iconic moments of the internet, GIF's, memes into a results-driven social media and digital marketing campaign to reach an amplified audience. An advocate of many things including creativity, youth, and diversity... always learning and interested in creating communities with like-minded curious beings. Side Hustle Profession: Founder of my own blog Millennialclutter & previously formed the intimate blog collective Bloggers That Slay (now dormant).
Projects
  • Bloggers That Slay - Slay Brunch
    Bloggers That Slay - Slay BrunchA new type of Blogger Collective dedicated to creating a friendlier blogging community that promotes empowerment and business development through fun tongue-in-cheek events. The collective is currently dormant but a multitude of events were held for bloggers to develop confidence in their areas and hold long term relationships.
Work history
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    Senior Account ManagerTED Experience
     - London, United KingdomFull Time
    Responsible for 2 direct reports and their day to day responsibilities Present through key moments within the experiential journey: creative development, pitch, client management, project management and logistics, promotional staff recruitment and management, financial reconciliation, and post-project summaries A key member of key pitches and helped win the largest agency pitch of 2019 Notable clients include Nintendo and Warner Brothers
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    Senior Account Manager (Events)Campus Group
     - London, United KingdomFull Time
    Senior management member of a global youth marketing agency specialising in the creation of live events and integrated marketing campaigns. Leading and developing a team of 4 to implement a strategy Responsible for New Business and creating growth within the agency and accounts themselves. Current Clients: innocent, Sailor Jerry, giffgaff
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Skills
  • Events
  • Marketing PR
  • Presenting
  • Account Management
  • Networking
  • Pitching
  • Project Management
  • Venue Finding
  • Sport Events
  • Social Digital Trends
  • Music Events
  • Fashion Events
  • Microsoft Word Powerpoint Excel Outlook
  • Experiential Activations
  • Budget Management and Reconciliation
  • Leadership
  • Budgeting Forecasting
  • New Business
  • Marketing Strategy
  • Strategic Communications
  • Experiential
  • Experiential Advertising
  • Experiential Events
  • Experiential Marketing
  • Brand Experiential
  • Brand Experience
Education
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    U
    BSc Business Management (First Class with Honours)University of Surrey
     - Guildford, United Kingdom
    A 4-year sandwich course with a year in industry (PR & Marketing / Events) Subjects covered include: Marketing Marketing Communications Consumer Behaviour Event Management Financial Accounting Organizational Behaviour Human Resources Business Ethics Service Operations Management Management Information Systems Entrepreneurship