Latoya Kessie

Latoya Kessie

Senior Experiential Marketing Professional | BloggerDubai, United Arab Emirates
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Latoya Kessie

Latoya Kessie

Senior Experiential Marketing Professional | BloggerDubai, United Arab Emirates
About me
A modern-day renaissance woman. Spent over 9 years connecting cultures through the use of experiential and integrated marketing strategies whilst linking it to consumer's passion for entertainment, fashion and sport. I mainly market to Gen Z and Millennials using cultural data and insights within BTL and online marketing strategies. A child of the Internet, through my natural engagement in pop culture and blogging, I am fluent in translating iconic moments of the internet, GIF's, memes into a results-driven social media and digital marketing campaign to reach an amplified audience. An advocate of many things including creativity, youth, and diversity... always learning and interested in creating communities with like-minded curious beings. Side Hustle Profession: Founder of my own blog Millennialclutter & previously formed the intimate blog collective Bloggers That Slay (now dormant).
Projects
  • Bloggers That Slay - Slay Brunch
    Bloggers That Slay - Slay BrunchA new type of Blogger Collective dedicated to creating a friendlier blogging community that promotes empowerment and business development through fun tongue-in-cheek events. The collective is currently dormant but a multitude of events were held for bloggers to develop confidence in their areas and hold long term relationships.
Work history
    M
    M
    Founding BloggerMillennialClutter
    London, United KingdomFreelance
    Blogging on and off for the last 8 years and have re-launched the Millenial Lifestyle Blog (covering areas in Fashion, Beauty, Fitness, Well-Being, and Travel) Due to my interaction with brands as a blogger but also working brand and agency side, I am fully knowledgeable in Influencer Marketing Skills acquired throughout my blog journey include: WordPress Website Skills (I am responsible for the set up of the entire blog) Article Curation (to capture interest from millennial audiences) Editing and Proofreading SEO and Content Marketing Understand Social Media Management Platforms (Hootsuite, Buffr) Social Media Content Creation (Facebook, Instagram, IGTV, Twitter, knowledge of Tik-Tok) Knowledge of Photoshop and Filming Editing programs for content curation Fully immersed in Blog-centric and influencer communities to understand Internet trends Brand Partnerships - Answering to a brief and contractual agreements
    L
    L
    Senior Account ManagerLightblue WW
     - Dubai, United Arab EmiratesFull Time
    Strategically lead the Luxury Fashion and Beauty Team Notable event projects include: SEPHORA's Spring 2020 Press Day Chalhoub Group's MUSE Strategy workshop Christian Louboutin's first official party in the UAE 2019 Sole DXB Team for BURBERRY and Kenzo. Worked closely with the Content and Production Team for social media and digital campaings for clients such as Breitling and Make Up Forever. Ensured that all client marketing budgets were fully maximised whilst ensuring agency revenue. Constantly working on New business by exploring business opportunitied and providing a revenue forecast to the agency
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Skills
  • Events
  • Marketing PR
  • Presenting
  • Account Management
  • Networking
  • Pitching
  • Project Management
  • Venue Finding
  • Sport Events
  • Social Digital Trends
  • Music Events
  • Fashion Events
  • Microsoft Word Powerpoint Excel Outlook
  • Experiential Activations
  • Budget Management and Reconciliation
  • Leadership
  • Budgeting Forecasting
  • New Business
  • Marketing Strategy
  • Strategic Communications
  • Experiential
  • Experiential Advertising
  • Experiential Events
  • Experiential Marketing
  • Brand Experiential
  • Brand Experience
Education
    U
    U
    BSc Business Management (First Class with Honours)University of Surrey
     - Guildford, United Kingdom
    A 4-year sandwich course with a year in industry (PR & Marketing / Events) Subjects covered include: Marketing Marketing Communications Consumer Behaviour Event Management Financial Accounting Organizational Behaviour Human Resources Business Ethics Service Operations Management Management Information Systems Entrepreneurship