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Laura Austin

Head of Marketing and Communications

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduction & Project Manager

About me

I've worked in communications and marketing in both digital and integrated realms, within both the private and public sectors. From photography studio management, heading up project management teams, implementing new systems and processes across digital and integrated project management, to managing corporate communications to engagement, BTL & ATL I have worked on a wide range of projects. Giving me an in-depth knowledge of a wide range of channels from digital, social, print, film and animation and integrated campaigns. With strong brand experience, I am comfortable leading change management programmes and best practice initiatives. Working in partnership with in-house, client and stakeholder teams from global, nationwide to regional organisations I am accustomed to collaborating with all levels of management within organisations and have worked on both client and agency-sides, giving me a full insight into the challenges and priorities of both. Feel free to contact me.


  • Digital Media
  • Branding
  • Websites
  • Digital Agency
  • Account Co-ordinator
  • Account Management
  • Brand Management
  • Budgeting
  • Email Marketing
  • Management
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Communications
  • Client Management
  • Internal Communciations
  • Strategy
  • Communication Strategies
  • Web Development
  • Production/project Management

Work history


Head of Marketing and Communications

Article 10

Jan 2017
  • London, United Kingdom
  • Full Time
  • Responsibilities include: •Creating and implementing marketing strategies (internal and external) and activities across all external channels •Manage the implementation of creative content liaising with design; content; video; presentations and digital •Develop and implement internal communications strategies based on business goals, across a range of channels •Measure all ROI and performance of marketing channels and social media platforms as well as internal communications •Brand guardian: implementing brand positioning strategies to maximise exposure and brand awareness •Develop sales tools to support the sales team, manage award submissions and event management •Planning and execution of thought leadership activities and develop brand awareness internally and externally •Lead on internal communications, ensuring cascading of leaderships’ messaging and goals to the organisation •Work alongside leadership, business development, sales and HR to enhance the brand experience at all touch points •Manage the central marketing and communications budget and identify opportunities for additional activities •Ensure transformation activities are consistent and align with wider communications and culture change


Senior Project Manager

Article 10 Integrated Marketing

Jul 2015 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Working with global clients including Microsoft; Reckitt Benckiser Group; KFC; OpenBet; Sekretariatet for Fonden Aarhus 2017; European Training Foundation etc. on a range of integrated projects for external & internal facing campaigns with varied budgets. I work across a variety of campaigns including print, corporate communications including: presentations, digital, promotional/ tactical collateral, animation and web. My role includes: •Managing and ensuring the success of projects from initial brief to completion and debrief for multiple clients. •Leading project management team and mentoring team members where appropriate. •Working closely with client teams, developers, designers, video teams and presentation teams. •Taking lead on tackling issues and conflict areas head on and promoting a positive communication culture internally. •Ensuring project goals are reached, alerting project members to risks and communicating to all stakeholder teams. •Campaign strategy creation in line with clients’ needs and campaign goals where needed. •Producing proposals, strategy documents, estimates, budgets and schedules for projects. •Attending internal and external briefing sessions and presenting work on behalf of the company where required. •Leading best practice in project processes and leading on client education and agency culture change. •Leading on internal social media strategy and training all staff in social media practice.


Account, Project Manager on Both Print and Digital Projects

Fabrik Brands

Mar 2015 - Jun 2015
  • Full Time
  • • Managing relationships with some of Fabrik’s key client accounts. • Taking requests from clients and briefing these onto Fabrik’s creative director, digital art directors, developers, art workers, freelancers and external suppliers. • Briefing project (digital or print) amendments into the design or development studios, proof reading, editing, testing and checking. • Preparing estimates and schedules for approval by a director prior to submission to clients. • Continuing to update and manage estimates and schedules throughout the project life-cycle. • Managing an effective quality control chain from project initiation through to delivery and liaising with clients throughout. • Ensuring work and budgets are signed-off by clients following Fabrik’s standard sign-off procedure. • Attending internal and external briefing sessions and presenting work on behalf of the company. • Formulating design briefs, functional specifications and other digital process documents. • Writing contact reports, keeping records of change requests and additional expenses (such as couriers) and informing clients of updates to schedules etc. • Following-up with suppliers and developers to ensure projects are running smoothly and are delivered according to the schedule. • Ensuring that suppliers and developers have the information they need to successfully complete and deliver their work. • Gathering estimates and schedules for outsourced work (particularly print) and passing this information onto a director. • Preparing purchase orders and invoices. • Maintaining the work in progress report on a regular basis and distributing it weekly to key team members.


Founder Creative Hook Up

Creative Hook Up

Feb 2015 - Nov 2015
  • Freelance
  • As founder of the Creative Hook Up, I run and manage an annual event, promoting the spread of best creative practice amongst creative professionals for the purposes of increasing their access to a range of expertise. Geared towards creative people not strictly “creative” by job title but also by nature, the Creative Hook Up brings people together who have different expertise, skills, and ideas. It is an event where the key goal is inspiration - gained by talking to (and hearing from) professionals from a myriad of backgrounds. Those searching for creative collaborators are also invited. With 6 speakers a year and an opportunity to showcase talent it is a friendly place to make new connections, look for advice, gain insights, learn, feel inspired, energised and better connected with the world.


Ecommunications & Digital Project Management Within a Communications Team

London Councils

Mar 2009 - Mar 2014
  • Full Time
  • • Digital project management of digital projects throughout the full project lifecycle • Managing client relations and building positive communication styles internally • Creating e-marketing campaigns and strategy • Managing the content of the corporate family of websites and blogs • Developing training guides advising colleagues on online editing and social media engagement • Identifying project management tools for better practice on projects • Maintenance of social media accounts • Liaising with third party developers and suppliers • CMS development and training (explaining technical issues to a non-technical audience in accessible ways) • Championing corporate culture change and employee engagement • Holding workshops on social media throughout the corporation and at external corporate events for stakeholders • Reporting and measuring and on online performance using industry-standard online tools.


Digital Project Manager & Key Client Liaison

CWT Digital: A Digital Design Agency Specialising in Travel Websites

Sep 2007 - Mar 2009
  • Full Time
  • As sole project manager and client liaison on developments I reported directly to the directors and liaised with multi-disciplined teams including SEO, design and developers on a wide variety of projects ranging in size and time scales. Clients included PortAventura,, OHG, HolidayTaxis and a range of travel industry clients. I initiated key changes to client liaison methodology to improved processes. •Q&A testing requirements and UX testing •Digital project management from initial scoping through to production and delivery •Client liaison throughout the project process, managing expectations, budgets and processes •Produce all training documentation for clients post completion for all CMS systems •Daily project management and ensuring work went through teams of of up to 12 FTEs in size •Liaising with payment provider companies to ensure payment systems are robust and secure


Web & Online Marketing Manager

Ryland Peters and Small

Oct 2005 - Sep 2007
  • Full Time
  • My brief in this role was to take a non-transactional site into a transactional one and develop the online client community. Working directly with the company directors in developing and advising on all issues relating to online sales: •Created design and worked with third party developers to build a transactional website. •Developed online strategy for increasing online community and customer retention. •Designed website & email campaigns, initiating online campaigns to increase customer engagement. •Created briefs for website and micro-sites making information engaging and accessible. •Liaised with sales, editorial and design teams (both in London and New York) on all online projects. •Quality control on all online outputs - editing and proofreading. •Develop relationships with strategic online partners and explore marketing opportunities. •Website statistics analysis and reporting. •Produce a monthly e-newsletter and ad-hoc campaign promotional emails. •Ensure consistency in branding & house style on the website and external websites. •Design and build satellite websites to promote products individually within sector specific areas. •Overall responsibility for maintaining the day-to-day operations of the website using HTML and CSS.


Design Co-ordinator

London School of Economics

Apr 2003 - Oct 2005
  • Full Time
  • As design coordinator I managed all print projects through the studio, managed the print buying processes and managed all aspects of the design studio including taking client briefs and briefing the design team. •Took creative briefings from clients for print/web based projects and briefed designers. •Development of design and production schedules and design estimates. •Management of studio budget, production of profit projection reports and managing studio resources. •Brand guardian, advising all clients on brand guidelines and highlighting best practice. •Print buying and negotiation, proof reading and also drew up print specifications on print projects. •Liaised with Finance on finance systems and created and sent out all invoices and purchase orders. •Working closely with IT I developed studio systems to ensure greater efficiency and good working practices.


Studio Co-ordinator

Clive Boden Studios

Apr 1999 - Sep 2001
  • Full Time
  • •Studio management •Trained staff in use of software. •Client liaison; taking client briefs. •Project management and client liaison. •Initiated changes to in-house project and administration systems. •Created photographic, financial and all other studio administration systems. •Oversaw the transformation of a film-only photography studio, to a digital studio.


Editorial Assistant, Office Manager and PA to 3 Directors

Burnett Works

Jun 1996 - Apr 1999
  • Full Time
  • •Office manager, ran all aspect of office and studio •PA duties to two directors and one deputy director •Editorial assistant on high profile charity publications •Sub-editing; proof-reading, image buying and copyright negotiation •Reception duties, greeting all visitors and taking all public inquiries



Critical Theory Practical Methods in Interactive Media

Goldsmiths College, University. of London

Sep 2001 - Jul 2002
  • Critical theory & practical methods in Interactive media


Media Cultural Studies with Third World Studies

Middlesex University

Sep 1993 - Jul 1996
  • BA Hons in Media & cultural studies with third world studies