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Laura Austin

Digital Marketing & Strategy

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketing Manager - Social Media Marketing Manager - Digital Project Manager


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About me

I have worked for just over 2 decades in marketing communications for both print and digital marketing, with responsibilities from strategic to hands-on project management across digital and social media, content creation and e-commerce builds and apps, to presentations, events, to video and integrated marketing.


  • Digital Media
  • Branding
  • Websites
  • Digital Agency
  • Account Co-ordinator
  • Account Management
  • Brand Management
  • Budgeting
  • Email Marketing
  • Management
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Communications
  • Client Management
  • Internal Communciations
  • Strategy
  • Communication Strategies
  • Web Development
  • Production/project Management
  • Marketing Strategy
  • Positive Attitude
  • Advanced Communication
  • Solution Focused
  • Project Planning
  • B2B B2C
  • PR
  • Copywriting

Work history


Digital Marketing Strategist

Range Room

Oct 2017
  • London, United Kingdom
  • Freelance
  • I am privileged to be working with the incredible team at fashion-tech start-up RangeRoom on digital strategy and marketing for their visual collaboration platform. Focusing on CRO, UX, Conversion, Rate Optimisation, Website development and SEO I'm truly rolling up my sleeves and getting my hands wonderfully digital-dirty!.




Jan 1999
  • London, United Kingdom
  • Freelance
  • I'm a digital marketing consultant with a wealth of experience in marketing and communications from digital and social media, to content creation and strategies, to e-commerce builds and apps, to presentations, and video to integrated campaigns and even to project management or studio processes - I enable business owners to achieve business goals and help senior leadership teams struggling with diverse marketing and communications challenges. Without the smoke and mirrors that usually comes with anything Digital! Working closely with creatives, sales and leadership teams to develop solutions and identify communication and marketing strategies in line with business goals and resources the client teams I have worked with range from local to global; from cultural foundations; arts organisations; travel; tech; publishing; telecoms; local government membership bodies to charities; from FMCG to education local artists and architects to language teachers and cafes etc. I approach collaborations and consultations as a way of keeping my curiosity about the world at bay as this allows me to gain an insight into other people's working worlds, their passions and their individual challenges and honestly it gets me incredibly excited because essentially what makes me get up every day is working with passionate people who care deeply about what they do and about how they achieve it. Whether you're a business owner or an agency, if you’re struggling or looking an extra brain with plenty of experience attached to it – feel free to get in touch with me! I've consulted on numerous projects. These have included: • Web development and social media strategy for New York-based artist Andre Worrell • Web development and social media strategy for Morgan and Kydd • Web development for artist Melissa Launay • Social media consultation for The Design Net • Social media consultation for Seeds of Fashion • Social media and web development with LanguagesBeyond 2000 • Web project management for Carlton Primary School, Camden •Managing press & marketing on Will Power's play "Flow" with Apples and Snakes, UK tour. •Project management on photography projects with Iris Cornelis Photography, Rotterdam. •Project management on photography exhibition for Raphael Schutzer-Weissmann Photography. •Trainee assistant editor on the feature film: "Calendar Girls" with Harbour Productions. •Make-up and styling on two films by Wise Women Productions, and In the Dog House Productions, UK.


Head of Marketing and Communications

Article 10

Jan 2017 - Oct 2017
  • London, United Kingdom
  • Full Time
  • •Manage marketing strategies and marketing activities across all external channels •Manage implementation of creative content, liaising with design; content; video; presentations and digital •Manage the central marketing and communications budget and identify opportunities for additional activities •Develop and implement internal communications strategies based on business goals, across a range of channels •Lead on internal communications, ensuring cascading of leaderships’ messaging and goals to the organisation •Work alongside leadership, business development, and HR to enhance the brand experience at all touch points •Measure all ROI and performance of marketing channels and social media platforms •Brand guardian, implementing brand positioning strategies to maximise exposure and brand awareness •Develop sales tools to support the sales team, manage award submissions and event management •Planning and execution of thought-leadership activities and develop brand awareness internally and externally •Ensure transformation activities are consistent and align with wider communications and culture change


Account, Project Manager on Both Print and Digital Projects

Article 10

Mar 2015 - Jun 2014
  • London, United Kingdom
  • Full Time
  • • Managing relationships with some of Fabrik’s key client accounts including: Macmillan Cancer Support Shave or Style; East Kent College; CityLit and others • Taking requests from clients and briefing these onto Fabrik’s creative teams • Lisiaing with creative director, digital designers, developers, freelancers & suppliers • Briefing project amends into the design or development studios • Proofreading, editing, website testing and checking. • Preparing estimates & schedules for approval by a director prior to submission to clients • Continuing to update and manage estimates and schedules throughout the project life-cycle • Managing an effective quality control chain from brief to delivery, and liaising with clients • Ensuring budgets are signed-off by clients following Fabrik’s standard sign-off procedure • Attending internal & external briefing sessions and presenting work on behalf of the company • Formulating design briefs, functional specifications, & other digital process documents • Following-up with suppliers & developers to ensure projects are delivered on time • Ensuring that suppliers have the information they need to successfully deliver projects • Preparing purchase orders and invoices. • Maintaining WIP report on a regular basis and distributing it weekly to key team members


Founder Creative Hook Up

Creative Hook Up

Feb 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • As founder of the Creative Hook Up, I run and manage an annual event, promoting the spread of best creative practice amongst creative professionals for the purposes of increasing their access to a range of expertise. Geared towards creative people not strictly “creative” by job title but also by nature, the Creative Hook Up brings people together who have different expertise, skills, and ideas. It is an event where the key goal is inspiration - gained by talking to (and hearing from) professionals from a myriad of backgrounds. Those searching for creative collaborators are also invited. With 6 speakers a year and an opportunity to showcase talent it is a friendly place to make new connections, look for advice, gain insights, learn, feel inspired, energised and better connected with the world.


Head of Project Management

Article 10

Jul 2014 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Working with global client teams including Sekretariatet for Fonden Aarhus 2017; European Training Foundation; Microsoft; Microsoft partners; Reckitt Benckiser Group; Unilever; Sony Mobile; KFC; BP; Castrol; ADARA etc. I managed a range of external & internal facing campaigns with varying budgets. Working on campaigns across print, presentations, digital, tactical, animation and digital projects. •Managing project management team ensuring best practice and customer service •Overseeing budget, resources, delivery, proposals, debriefs on campaign projects •Identifying development of project manager’s objectives •Developing project management processes to drive efficiency and customer service across creative departments •Collaborating with the other heads at every stage of the project •Reviewing project work & client feedback on a regular basis with project managers •Leading on productivity promoting effective & collaborative working •Identifying opportunities reviewing project and account activity regularly •Collaborating with the key creative teams from brief to delivery on projects •Managing a range of integrated campaign projects creating project plans •Ensure business development & AM teams are up to speed on all campaigns •Enable regular updates on successes and opportunities across organisation •Reviewing project profitability regularly to ensure team objectives are being met •Stimulating social media activity across the organisation to heighten profile •Ensure regular face-to-face client meetings to promote customer-centric service •Develop client update activity that alerts clients to our activities and successes


E-Communications & Digital Project Management

London Councils

Mar 2009 - Mar 2014
  • London, United Kingdom
  • Full Time
  • •Digital project management of digital projects throughout the full project lifecycle •Managing client relations and building positive communication styles internally •Creating e-marketing campaigns and strategy •Managing the content of the corporate family of websites and blogs •Developing training guides advising colleagues on online editing and social media engagement •Identifying project management tools for better practice on projects •Maintenance of social media accounts •Liaising with third party developers and suppliers •CMS development and training (explaining technical issues to a non-technical audience in accessible ways) •Championing corporate culture change and employee engagement •Holding workshops on social media throughout the corporation and at external corporate events for stakeholders •Reporting and measuring and on online performance using industry-standard online tools.


Digital Project Manager & Key Client Liaison

CWT Digital

Sep 2007 - Mar 2009
  • London, United Kingdom
  • Full Time
  • As sole project manager and client liaison on developments I reported directly to the directors and liaised with multi-disciplined teams including SEO, design and developers on a wide variety of projects ranging in size and time scales. Clients included PortAventura,, OHG, HolidayTaxis and a range of travel industry clients. I initiated key changes to client liaison methodology to improved processes. •Q&A testing requirements and UX testing •Digital project management from initial scoping through to production and delivery •Client liaison throughout the project process, managing expectations, budgets and processes •Produce all training documentation for clients post completion for all CMS systems •Daily project management and ensuring work went through teams of of up to 12 FTEs in size •Liaising with payment provider companies to ensure payment systems are robust and secure


Web & Online Marketing Manager

Ryland Peters and Small

Oct 2005 - Sep 2007
  • London, United Kingdom
  • Full Time
  • My brief in this role was to take a non-transactional site into a transactional one and develop the online client community. Working directly with the company directors in developing and advising on all issues relating to online sales: •Created design and worked with third party developers to build a transactional website. •Developed online strategy for increasing online community and customer retention. •Designed website & email campaigns, initiating online campaigns to increase customer engagement. •Created briefs for website and micro-sites making information engaging and accessible. •Liaised with sales, editorial and design teams (both in London and New York) on all online projects. •Quality control on all online outputs - editing and proofreading. •Develop relationships with strategic online partners and explore marketing opportunities. •Website statistics analysis and reporting. •Produce a monthly e-newsletter and ad-hoc campaign promotional emails. •Ensure consistency in branding & house style on the website and external websites. •Design and build satellite websites to promote products individually within sector specific areas. •Overall responsibility for maintaining the day-to-day operations of the website using HTML and CSS.


Design Co-ordinator

London School of Economics

Apr 2003 - Oct 2005
  • London, United Kingdom
  • Full Time
  • As design coordinator I managed all print projects through the studio, managed the print buying processes and managed all aspects of the design studio including taking client briefs and briefing the design team. •Took creative briefings from clients for print/web based projects and briefed designers. •Development of design and production schedules and design estimates. •Management of studio budget, production of profit projection reports and managing studio resources. •Brand guardian, advising all clients on brand guidelines and highlighting best practice. •Print buying and negotiation, proof reading and also drew up print specifications on print projects. •Liaised with Finance on finance systems and created and sent out all invoices and purchase orders. •Working closely with IT I developed studio systems to ensure greater efficiency and good working practices.


Apr 1999 - Sep 2001
  • London, United Kingdom
  • Full Time
  • •Studio management •Trained staff in use of software. •Client liaison; taking client briefs. •Project management and client liaison. •Initiated changes to in-house project and administration systems. •Created photographic, financial and all other studio administration systems. •Oversaw the transformation of a film-only photography studio, to a digital studio.


Editorial Assistant, Office Manager and PA to 3 Directors

Burnett Works

Jun 1996 - Apr 1999
  • London, United Kingdom
  • Full Time
  • •Office manager, ran all aspect of office and studio •PA duties to two directors and one deputy director •Editorial assistant on high profile charity publications •Sub-editing; proof-reading, image buying and copyright negotiation •Reception duties, greeting all visitors and taking all public inquiries



Critical Theory Practical Methods in Interactive Media

Goldsmiths University of London

Sep 2001 - Jul 2002
  • London, United Kingdom
  • Critical theory & practical methods in Interactive media


Media Cultural Studies with Third World Studies

Middlesex University

Sep 1993 - Jul 1996
  • London, United Kingdom
  • BA Hons in Media & cultural studies with third world studies