Projects
- Greggs Vegan Sausage Roll LaunchGreggs' marketing team has acknowledged that the launch of its divisive vegan sausage roll has tapped into a very British “cultural moment” after setting social media alight and igniting the ire of Piers Morgan. Neil Knowles, digital brand manager at Greggs, talked The Drum through the campaign developed by the baker’s in-house marketing team and agency partners, Havas PR and Splendid Communications. The brief was to launch the product as ‘premium and desirable’ and tap into 'Veganuary' as cons
Work history
CopywriterCharlotte Tilbury Beauty
London, United KingdomFreelance
C
C
Social Media ManagerCommunicator London
London, United KingdomFreelance
• My main duties included managing the Jack Daniel’s UK and ROI Facebook, Instagram, Instagram Stories and Twitter pages. This involved briefing the designer and copywriter, presenting the calendar to the clients, liaising with the paid media agencies and publishing the content
• I also worked on three responses-to-briefs during this time from a social strategy point of view, which were bought by the client
+ Show more
Skills
- Client Services
- Account Management
- Marketing
- Copwriting
- Marketing Strategy
- Social Media
- Research
- Content
- New Business
- Community Management
Education
L
L
2:1 BA Hons EnglishLiverpool John Moores University
- Liverpool, United Kingdom
I have completed a three year English and Creative Writing degree and obtained a 2:1 (68).