About me
Head of Creative for Team adidas at H+K.
Integrated brand strategy, campaign planning and creative execution.
Projects
- Creativity for Equality: WPP for UN WomenWPP is taking a more focused approach to its partnership with U.N. Women this year, the holding company said at a media briefing on Thursday. Its Creativity for Equality initiative is centered on the U.N.’s 16 Days of Activism against Gender-Based Violence, building on its commitment to Common Ground, a collective effort by the major holding companies to solve global issues. Starting on November 25, the holding company will roll out local campaigns in six markets – the U.S., the U.K., Thailand
- adidas x Team GBHow do you follow the success of London 2012? As the official kit provider to Team GB for Rio 2016, adidas and Stella McCartney were challenged to make the nation care about what athletes were wearing 5,000 miles away from home. How we did it? We created a bold, distinctive visual identity to show the athletes in a way they’d never been seen before. We took inspiration by the kit’s iconic Coat of Arms design, and added 21st Century attitude, creating an impactful punk theme that celebrated the brand’s 'creator' mindset. This provided a central creative for every athlete’s content throughout the four month campaign. "When a traditional icon meets a 21st Century attitude". The collection of images was released to mark ‘100 days to go’ before Rio and dominated front, back and digital homepages along with key broadcast outlets. The creative was used in-store, online, OOH, across athlete and brand social channels and the unique assets became the media’s ‘go-to’ shots of the athletes for the duration of the Games. More than 500 pieces of coverage and 5.3bn impressions later, 93% of kit sold out, and like Team GB, adidas won Gold.
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Work history
Head of CreativeHill+Knowlton Strategies
London, United KingdomFull Time
Creative lead for Team adidas at H+K.
Integrated brand strategy, campaign planning and creative execution.
VP Creative StrategyHill+Knowlton Strategies
- New York, United StatesFull Time
Leadership of global and US creative strategy for Team adidas.
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Skills
- Content Strategies
- Art and Creative Direction
- Brand Marketing
- Content Production
- Public Relations
- Social Content Strategy
- Digital
- Video
Education
U
U
Law LLB HonsUniversity of Sheffield
- United Kingdom
Awards
Cannes Lions MobileCannes Lions International Festival of Creativity
Bronze Mobile Lion for 'A message of love', H+K and adidas Running.