HOW SHOULD WE COMMUNICATE IN THE AD-BLOCKERS AGE?
Narcissistic brands are in decay, nowadays consumers reward companies with a completely different approach to communication. In my opinion, the clue to engage with the audiences is simple: Solve, innovate and surprise.
SOLVE
We’ve always had data to back our strategies, it’s time to make the best out of it by finding helpful solutions related to the product/service. With honesty as our flag!
INNOVATE
As creatives, we usually have tons of ideas during our daily life, it’s time to shy off and send them out! even if they are not asked for. I believe investing in spaces to create proactive projects, leads to astonishing unexpected results.
SURPRISE
The amusing factor is essential. Even the most routinary person likes to feel something special. It can be from a funny experience to a nursing little detail.
I’d love to hear your opinion about the future ahead, thus please send me a line if you’d like to talk deeper or if you’d like to collaborate.
Work history
M
M
Art DirectorMirum Agency, WPP
- Mexico City, MexicoFull Time
✂ Responsibilities
Apart from the classic tasks performed by an art director and a copywriter, I was bringing creative strategies and proactive ideas to the table. Developing UX and UI plans of action. Updating branding and creative assets to fit the digital interactive needs of the brands I worked on. Proposing new technologies to improve the current creative resources. Devising content strategies that align with the brand's wider goals. Overseeing all content creation activities to establish coherence and structure among platforms. Keeping my team, client and me up to date on the newest trends. Giving creative guidance and motivation to my colleagues by learning what were their interest and adopting ideas that would allow them to improve or learn.
✂ Clients
≋ Kívac (A travel service provided by Grupo Posadas a Top-of-mind Mexican Hotel chain)
≋ Pepsi Mexico
≋ Huawei LATAM
≋ Mirum México (Self-promotion)
☛ www.mirumagency.com ☚
P
P
Design Lead (UX, UI & Graphic Design)Panasonic
- Amsterdam, NetherlandsFull Time
✂ Responsibilities
Taking UX/ UI decisions for the in-house cloud-based applications (Android, iOS and Java) Creating designs from scratch or adapting new features from the desktop app to tablets and smartphones. I also worked hand by hand with the marketing team mainly as a creative branding designer and content strategist among other responsibilities.
✂ Clients
≋ Panasonic Nubo (Launched at the Mobile World Congress)
≋ Panasonic Cameramanager
≋ Panasonic i-Checkr
☛ www.nubocam.com/en ☚
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Skills
- Art Direciton
- Grapic Design
- UX
- UI
- Web Deisgn
- Advertising Copywriter
- Illustration
- Clay Sculpting
- Socia Media
- Aftereffects Animation
Education
M
M
Advertising Art DirectionMiami Ad Aschool
- Madrid, Spain
U
U
Communication Information Sciences, Media StudiesUniversity of Bergen, Norway
- Bergen, Norway
International exchange program
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Awards
W
W
Best in Show - InteractiveW3 Awards
Social - Social Content - Experimental/Innovative
Client: PampersFuture Lions FinalistCannes Lions International Festival of Creativity
+ Show more