Laura Carter
Available

Laura Carter

Marketing ExecutiveLondon, United Kingdom
+ Info

1

Connection
Pip Jamieson
Laura Carter
Available

Laura Carter

Marketing ExecutiveLondon, United Kingdom
About me
After applying myself in the media world for 4 years working in both Marketing and Public Relations, I am now looking for the next step in my career. My broad range of marketing experience that has been both agency and in-house, has helped me analyse market dynamics and translate them into effective marketing strategies. My current employer, Liquiproof LABS, was a client of mine at my agency based role at Chapter Three. Since working with the brand I have directed all phases of both the creative and technical elements of marketing initiatives, including, brand creation, print/web content and strategy creation, lead generation, event setups, photoshoot management and control of all digital platforms including social media. On my weekends, I volunteer as a Special Constable with Essex Police, which helps me develop on many skills that are beneficial to my Marketing career such as quick decision making, communication skills and management skills. I see myself as an individual with an analytical mindset; I enjoy using a piece of information as a base, looking into it with great depth and detail, and then from this pulling out new ideas of next steps to take.
Projects credited in
  • Netflix | OITNB x Gemma Collins
    Netflix | OITNB x Gemma CollinsMotion Graphics
Work history
    L
    L
    Marketing ExecutiveLiquiproof LABS
    London, United KingdomFull Time
    Liquiproof LABS were a client of mine in my previous role at marketing agency Chapter Three. After running their social media channels for a year, they asked me to join their company full time to help with bigger marketing campaigns and launch a new brand of theirs. My main tasks in this role are as follows: • Full control over all digital platforms including, Instagram, Facebook, LinkedIn, YouTube and the website. Tasks for this include monthly strategies, creating marketing/social campaigns, scheduling social content, creating content to post on social/website and copywriting • Pulling together influencer strategies/ liaising with influencers • Attending sales pitches and buyer meetings This included meeting buyers from ASOS, Office Shoes, BXR Gyms and more • Help with decisions on branding and content creating for both Liquiproof LABS and their new brand, The Lab Co • Creating monthly strategies for marketing campaigns and actioning them • Organising photo/ video shoots, including finding the location and photographer and pulling together the shot list for that day
    Chapter Three logo
    Chapter Three logo
    Marketing ExecutiveChapter Three
     - London, United KingdomFull Time
    Chapter Three was a digital marketing agency with a range of clients in the luxury lifestyle field. I looked after the social media account for brands such as Farmacy Restaurant, Liquiproof LABS, Montcalm Hotels, Epilium & Skin London and Gym Box. • Full organisation and preparation for several social media accounts using in-depth reporting and monthly strategies • Complete overhaul of new clients social media account to create social media channels that would be more effective and attractive to their target audiences • Setup of photoshoots to create new content • Copy text writing for all of my client's social media channels • Design graphics on InDesign, Photoshop, Illustrator and After Effects • Regularly met up with my clients to keep a strong relationship with them and make sure they are happy with all work done • Pull together monthly social media reports using Sprout Social to share with clients • Setup brand collaborations
+ Show more
Skills
  • Public Relations
  • Marketing
  • Marketing Strategy
  • Media Relations
  • Client Services
  • Artist Booking
  • Artist Management
  • Graphic Design
  • Social Media Management
  • Social Media
Education
    U
    U
    JournalismUniversity of Bedfordshire
     - United Kingdom
    I studied Journalism at the University of Bedfordshire and received a 2:1 degree