B2B and B2C experience as a music journalist, copywriter, content editor, account executive and content executive.
PR work: product and features, online and print, includes BBC, IndyBest, ABC Sussex & Surrey, InternetRetailing, Mother & Baby, Rightmove and OnTheMarket.com.
Client portfolio includes: EDF Energy, Una Vista (arm of London Stock Exchange), Secret Escapes, Winkworth offices, Sussex Life, Event Magazine,Campsites UK, Wolf and Badger, London Development Events, Rightmove, OnTheMarket.Com and Astons London.
Skills include: Content management, content strategy, multichannel content campaigns, editorial features, press releases, delivering SEO-optimised content and social media management.
Sectors: finance, music, fashion, events, property, hospitality, utilities, recruitment.
Work history
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Marketing and PR ExecutiveSeed Publicity
- Brighton, United KingdomPart Time
Researching and reporting sector news on social media and websites
Working closely with publications to pitch, produce and upload engaging content - online and print
Adapting communication style to match specific tones of voice
Working with clients and industry-specific publications to build relationships for communication and promotional work
Devising editorial plans to promote product launches, record releases and other business events in the calendar year
Working with a variety of content management systems to shape website content and upload time-sensitive breaking news
Informing content strategy using web analytics to inform content strategy
Dealing with media enquiries and third parties
Good understanding of SEO and best practices
Working closely with senior stakeholders
PR product and features work, online and print, includes BBC, The Independent’s IndyBest, ABC Sussex & Surrey, InternetRetailing, Mother & Baby.
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Content ExecutiveCobb Digital
- Brighton, United KingdomPart Time
Produce and distribute social, content and PR-based marketing material
Provide marketing support to clients and in-house social, SEO, PPC and email teams
Maintain in-house social media presence
Create SEO-optimised on-page and print content, press releases, print media content
Promote services for a range of clients in a wide variety of industries, including healthcare, recruitment, business and retail
Reporting and analysing business results to ensure month-on-month growth
Driving business growth through service development, direct mail campaigns and engagement strategy
Working closely with senior stakeholders.
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Education
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2:1 BA English LiteratureYork St John University
- York, United Kingdom