About me

Experienced Marketing Specialist with a demonstrated history of working in the apparel and fashion industry. Confident individual with a strong eye for detail and drive to learn and succeed. Skilled in Social Media, Communication, Event Management, Teamwork, and Marketing. Strong marketing professional with a Bachelor’s Degree focused in International Fashion Branding from Glasgow Caledonian University.

QuestionsProjectsExperienceTeam

Projects

• Creative Fashion Brand Development and Promotion - University ModulePartnered with fashion and lifestyle brand, GANT and worked to develop an innovative international marketing strategy and campaign for their brand. This was supported through the use of advertisements and promotional aids I created in a group, most specifically a brand magazine that I designed using Adobe InDesign.

Work history

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Digital Marketing Specialist and Customer Services AdministratorPremier Fashions
Jan 2018Glasgow, United KingdomFull Time
My duties in this role were wide and varied and included the following: Coordinated quarterly photoshoots with responsibilities including; model scouting, styling and image retouching Designed and implemented weekly email marketing campaigns which lead to increased year-on-year sales Developed a thorough social media content plan and introduced paid social advertising which increased engagement across all platforms Solely responsible for the design and supply of marketing materials to clients and buyers Analysed large datasets in order to ascertain best-selling products that could be carried over into future collections Researched and implemented improved digital systems for client management which lead to a significantly enhanced customer experience Accountable for event management of trade shows and sample sales with responsibilities including; design stand plans, ordering materials, and merchandising Managed intern recruitment and onboarding, with responsibilities for managing their daily tasks and workflow Lead a project that investigated the potential streamlining of clients’ stock management processes, ultimately resulting in the implementation of a barcode system Collaborated with international brands to ensure that all enquiries, orders and returns were effectively processed, and marketing requirements were met

Skills

• Interpersonal Communication
• Content Creation
• Microsoft Office
• Project Management
• Email Marketing
• Social Media
• Mac OS
• Adobe Indesign
• Adobe Photoshop
• Administrative Skills

Education

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2:1 BA Hons International Fashion BrandingGlasgow Caledonian University
Sep 2014Glasgow, United Kingdom