Laura Denton
Available

Laura Denton

Global Brand CoordinatorLondon, United Kingdom
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Laura Denton
Available

Laura Denton

Global Brand CoordinatorLondon, United Kingdom
Work history
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    Global Brand CoordinatorClive Christian
    London, United KingdomFull Time
    • Create and develop all campaign briefs ready for tender • Project manage the execution and delivery of each campaign • Present all campaign assets to the global head office at monthly team meeting • Manage the total marketing budget, including raising purchase orders and monitoring spend against each budget line • Organise and distribute all product pack shots for ecommerce, retailers and distributors • Deliver campaign guidelines to all internal and external teams to ensure alignment across all outputs • Work directly with the US accounts on delivering all assets, including instore outposts, POS material and all assets for online execution • Assist the Global Brand Director in rolling out and delivering the global brand strategy • Work directly with the US PR agency ensuring they have all assets and collateral to successfully increase brand exposure • Work with the Head of Marketing and UK PR agency on all PR launch events, including the biggest launch of 2018 onboard the Belmond British Pullman Train • Assist and attend brand awareness events, including the Telegraph Whisky Event and Sparkle in the City Ball • Manage all the Marketing folders and am the ‘go to’ contact internally and externally for all assets • Create competitor matrix’s to present to the Product Development Manger
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    Marketing and Events CoordinatorClive Christian
     - London, United KingdomFull Time
    • Work directly with in house and external designer to ensure all campaign assets are created/ reworked for all secured opportunities within a timely manner • Organise and execute the biannual company conference, including venue sourcing, travel logistics and catering • Drive a positive brand reputation and ensure maximum exposure through scheduled weekly meetings with UK PR agency • Produce marketing collateral including postcards, event invites and lightboxes using Adobe InDesign • Resize all product pack shots ready for retailers and distributors using Adobe Photoshop • Organise all internal and external perfume masterclasses • Work closely with a number of UK charities providing support across a variety of events including sampling, marketing collateral, event presence and arranging perfume raffle/ auction prizes • Produce and format presentations for the Global Brand Director • Work directly with operations to manage the annual perfume gifting/ PR allocation • Assist the Product Development Manager in the reviewing and proofing of certain artwork
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Skills
  • Brand Alignment
  • Project Management
  • Marketing
  • Strategy
  • Campagin Management
  • Campaign Activation
Education
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    MAUniversity of Chester
     - United Kingdom
    MA Entrepreneurial Leadership in Global Business