About me
A dedicated and passionate digital marketing professional with over 12+ years’ experience in helping brands connect with their audience. I have accumulated a wide range of fundamental skills, such as innovating brand partnerships, ideating social strategies, and cultivating client relationship management, whilst leading effective brand campaigns to achieve ongoing business growth.
Being naturally creative and curious empowers me to deliver authentic storytelling and content creation that connects with people; the audience, consumers, and stakeholders. Acting as a creative voice for clients, by understanding their needs and conceptualising programmes, I bring ideas to life.
Well-versed in social media, video & talent-led content, and digital management, my project experience has equipped me with a keen eye for strategic analysis. I have been recognised for creating fresh new brand identities that have resulted in a profitable increase for businesses.
Work history
Sr. Lead, Brand Strategy & Partnerships EMEATastemade UK
London, United KingdomFull Time
- Nurturing and shaping a thriving strategy team to secure £6m+ in revenue through tactful branded partnerships.
- Ideating compelling and lucrative digital video programmes including with Sainsbury’s, Disney, Diageo, Castello, Ocado, Sony Pictures, UberEATS, and Pinterest.
- Winners of the Best Media Plan and Best B2C Branded Content Series at the 2020 Digiday Awards for a year-long, international branded partnership with Castello.
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Senior Manager of SolutionsSayMedia
- London, United KingdomFull Time
- Brought in over 60% revenue by innovating, pitching, and securing Say Media UK’s content solution revenue, as well as the largest ever content and native solution booking.
- Ideated bespoke and lucrative digital brand strategies for key clients such as L’Oréal, Unilever, Land Rover, Sky, Marks & Spencer, Lloyds, LBMH, and Johnson & Johnson.
- Established compelling and engaging storytelling for the business in close collaboration with key editors, cultivating relationships to create unchartered areas of revenue.
Skills
- Project Management
- Digital
- Brand Storytelling
- Strategic Partnerships
- Social Advertising
- Creative Ideas
- Content Ideation
- Influencer Marketing