LG

Laura Garbini Beukes

Design DirectorLondon, United Kingdom
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8

Connections
Mike Beukes
Keith Lucas
LG

Laura Garbini Beukes

Design DirectorLondon, United Kingdom
Projects credited in
  • BP
    BPBrand as a beacon of change When CEO Lord John Browne outlined his strategy to turn BP into a more responsible energy provider, he needed a brand to match. The emotionally resonant positioning 'Beyond petroleum' signaled a new direction; it was an idea employees could embrace and customers could respect. It boosted profits and public admiration and helped BP weather the publicity storm created by the Deepwater Horizon disaster.