About me
With strong planning abilities, focus and attention to detail, I have over 15 years of experience in Marketing & Communications, working both as a client, and for different advertising and design agencies as an Account Manager.
Extensive experience in client handling and project management, and post graduated in Digital Design & Marketing, with solid web and social media strategy planning and implementation skills.
Online, packaging, collaterals, media, PR and crisis management, as well as multiple suppliers' management have been part of my day-to-day at work and, as a Manager, I have dealt with many subjects at the same time, prioritizing opportunities according to their potential in generating results.
Work history
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Marketing ManagerCutter & Squidge
London, United KingdomFull Time
• Responsible for the bakery’s online presence, increasing sales by 400% in less than one year
• Brand management across all channels, including new PR positioning
• Planning and execution of all marketing campaigns, and relevant communication materials, including the development of suppliers
• Community management of social channels, increasing exposure of the brand’s values and products
• Development of partnership opportunities with media, clients and suppliers, generating measured return and furthering brand exposure
• Planning and execution of Marketing and Business Strategy, with focus on increasing efficiency and ROI
• Planning and execution of events for influencers and media, aligned with retail calendar and business objectives
• Management of special projects for Corporate Clients such as Stella McCartney, Jo Malone, Esteé Lauder, Elizabeth Arden, bare Minerals, Facebook and Starwood Hotels
• Full Project Management of the Hello Kitty pop up cafe, the first one in Europe, responsible for over 1/3 of the company’s revenue in 2016
• Planning and full Project Management of the Genie’s Cave, one of London’s first 360 degree Afternoon Tea Experience, that achieved double the sales target, and has been extended twice due to high demand
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Marketing CoordinatorSHV Energy
- Rio de Janeiro, BrazilFull Time
• Planning and execution of all marketing campaigns and collateral materials in order to support the sales force, dealers and partners
• Responsible for leading the digital presence of the company and community management in several channels, achieving over 400,000 fans on the company’s Facebook profile in a little over a year
• Brand and communication consultancy for 19 business units, and a network of 4,000 dealers and partners
• Development of a ground-breaking cooking digital platform that brought together the company’s products and sustainable practices in home cooking
• Planning and production of yearly conferences with the company’s main dealers and partners, as well as other Corporate high profile events
• Development of the Super Botão product shape and packaging, which won the IDEA Awards Brazil
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Skills
- Brand Marketing
- Consumer Marketing
- Agency Communications
- Account Management
- Client Handling
- Analaysis
- Brand Communication Planning
- Brand Strategy
- Strategy Implementation
- Commercial
Education
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Post-graduate in Digital Experience DesignESPM
Rio de Janeiro, Brazil
Post graduate studies in Digital Marketing & Design in this Brazilian institution that is market oriented and demands a hand on approach from students, graduated top of the class. The course covers:
- social media
- website planning and building, including architecture, UX and testing tools
- advertising, both Ad Words and Facebook
- SEO
- brand digital building
- MVP and product innovation
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BusinessFederal University of Rio de Janeiro (UFRJ)
- Rio de Janeiro, Brazil
One of Brazil's leading Business schools, their bachelor's program has put me in touch with different aspects of running organizations, such as Marketing, Finance, Logistics, HR, Operations, Accountancy & more. Final project in Conversational Marketing awarded highest grading within the institution.
Awards
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IDEAInternational Designers Society of America
Award granted for the design of the shape of Super Botão, a project coordinated by me on the client side.