Projects
- Harrods Roastery and Bake Hall launch campaignAs part of the Taste Revolution, a new chapter in the Harrods Food Halls story was unveiled – the Roastery and Bake Hall, a food haven where inimitable talent and food creativity fused together in one dedicated space at the heart of the store. A bakery, coffee roastery and patisserie launched in the redesigned space.
Work history
PR Account ExecutiveHarrods
- London, United KingdomFull Time
Managed the PR for the Food Halls, 27 in store restaurants, wines and spirits brands and key stakeholders within the food department at London department store, Harrods.
Areas of responsibility:
Managed the PR campaign for the launch of the Roastery and Bake Hall
Communicated the launch of The Taste Revolution at Harrods
Managed the PR strategy for the launch of new products within the Food Halls and restaurants in store
Worked collaboratively with food and drink brands and external PR agencies to launch new products and restaurants in store
Identified key product stories and press outreach opportunities
Identified and optimised key stakeholder profiling opportunities
Worked collaboratively with contacts at target publications to create interesting stories
Work closely with internal food marketing team to ensure seamless promotion of key stories, utilising both internal and external channels
Briefed internal design team to create press materials to tight deadlines within budget
Managed internal events team from brief to execution of key press events including the launch of The Roastery and Bake Hall
Managed PR budget
Managed PR Assistant, including appraisals, workload and development
PR Account ExecutiveSauce Communications
- London, United KingdomFull Time
I handled the PR for bars, restaurants and some of the world's top chefs, focusing predominantly on new launches and stakeholder profiling.
Areas of responsibility:
Liaising on a daily basis with clients and the media
Creative brainstorming for PR initiatives
Working as part of an account team to develop client proposals and implement the PR activity
Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
Preparing regular client reports and attending client meetings
Researching, writing and distributing press releases to targeted media
Collating, analysing and evaluating media coverage
Attending and promoting client events to the media
Guest list management for events
Press dinners bookings for new restaurant launches, including invite lists, issuing invitations, handling bookings log, attending dinners, providing feedback to client, converting booking to coverage
+ Show more
Skills
- Public Relations
- Communications
- Media Relations
- Event Management
- Marketing
- Digital Marketing
- Social Media Marketing
- Event Design
- Copywriting
- Brand Partnerships
Education
T
T
(Hons) BSc PsychologyThe University of Nottingham
- Nottingham, United Kingdom