Laura Hammond

PR Executive

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Skills

  • Public Relations
  • Communications
  • Media Relations
  • Event Management
  • Marketing
  • Digital Marketing
  • Social Media Marketing
  • Event Design
  • Copywriting
  • Brand Partnerships

Companies I’ve worked with

  • Harrods

    Harrods

    • Fashion and Textiles
  • Sauce Communications

    Sauce Communications

    • Marketing & PR
  • C

    CG Restaurants and Bars

    Work history

    2018

    PR Account Executive

    Harrods

    Jul 2017 - Jan 2018
    • London, United Kingdom
    • Full Time
    • Managed the PR for the Food Halls, 27 in store restaurants, wines and spirits brands and key stakeholders within the food department at London department store, Harrods. Areas of responsibility: Managed the PR campaign for the launch of the Roastery and Bake Hall Communicated the launch of The Taste Revolution at Harrods Managed the PR strategy for the launch of new products within the Food Halls and restaurants in store Worked collaboratively with food and drink brands and external PR agencies to launch new products and restaurants in store Identified key product stories and press outreach opportunities Identified and optimised key stakeholder profiling opportunities Worked collaboratively with contacts at target publications to create interesting stories Work closely with internal food marketing team to ensure seamless promotion of key stories, utilising both internal and external channels Briefed internal design team to create press materials to tight deadlines within budget Managed internal events team from brief to execution of key press events including the launch of The Roastery and Bake Hall Managed PR budget Managed PR Assistant, including appraisals, workload and development

    2018

    PR Account Executive

    Sauce Communications

    Feb 2016 - Jul 2018
    • London, United Kingdom
    • Full Time
    • I handled the PR for bars, restaurants and some of the world's top chefs, focusing predominantly on new launches and stakeholder profiling. Areas of responsibility: Liaising on a daily basis with clients and the media Creative brainstorming for PR initiatives Working as part of an account team to develop client proposals and implement the PR activity Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients Preparing regular client reports and attending client meetings Researching, writing and distributing press releases to targeted media Collating, analysing and evaluating media coverage Attending and promoting client events to the media Guest list management for events Press dinners bookings for new restaurant launches, including invite lists, issuing invitations, handling bookings log, attending dinners, providing feedback to client, converting booking to coverage

    2016

    Marketing Account Executive

    CG Restaurants and Bars

    Sep 2013 - Jan 2016
    • London, United Kingdom
    • Full Time
    • I worked in-house across 4 brands: Dirty Martini, Bitter Sweet Soho, Tuttons and Fire & Stone. Key Areas of Responsibility: Brand communication and content creation Upholding tone of voice and look and feel for each brand across all marketing platforms Email marketing using self-build e-mailer templates Social media marketing on Instagram, Facebook and Twitter – use of Sprout Social and Tweet Deck Running promotions and competitions in-house and with third parties Web Page design Copywriting and proofreading Artwork and creative development across all brands Print production across all brands Working with Marketing Manager on food, drink and venue photo shoots Event planning and guest list management for Dirty Martini venue launch parties Executing PR campaigns, working to a budget

    Education

    2013

    (Hons) BSc Psychology

    The University of Nottingham

    Sep 2010 - Sep 2013
    • Nottingham, United Kingdom