About me
Global Event Manager: with national and international experience. Driven, ambitious, and professional, with proven ability to influence and communicate effectively on all levels. Solutions orientated, self-motivated team player. Established track record of achieving set objectives and delivering projects on time, to a high standard and on budget. Enthusiastic and genuine style, successfully achieves results through effective interpersonal skills and the ability to remain calm in a high-pressure environment. Adaptable and prepared to meet demanding timescales, whilst not compromising quality. Experienced in dealing with a diverse range of stakeholders - thrives in a challenging fast-paced role.
www.laurahanson.net
Projects
- Le Mans 24 Hours and European Race SeriesManaging all press, sponsor and senior management hospitality requirements at race events throughout the UK and Europe. Including Le Mans 24 Hours, ranked top of the list of the World’s 10 Greatest Sporting Events by National Geographic Magazine, attended by over 200,000 spectators. As well as all commercial events outside of the racing calendar such as track days, conferences, networking receptions and team development events for partners, high net-worth individuals and blue chip organizations (for 6+years)
- Travelers Leadership ConferenceTravelers Leadership Conference is a premiere annual event that celebrates the business collaboration between Travelers and their Independent Agency partners (brokers). The event is an opportunity for Travelers Executive Management to share their corporate vision, and to recognise their most successful Agency leaders.
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Work history
Senior Events Consultant
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Company: Travelers Europe
European based operations of Travelers Company Inc., a leading provider of property liability insurance for motor, home and business. Travelers has more than 30,000 employees and operations in the United States, Canada, UK, and Ireland and through a joint venture in Brazil
Key Responsibilities:
Planning and delivery of Travelers events programmes including industry-leading exhibitions, thought leadership conferences, incentive travel and award sponsorship programmes
Managing the corporate hospitality programme, examples include first-class hospitality solutions at Ascot, Chelsea Flower Show, ATP Tennis, Twickenham debentures, and bespoke experiences
Responsible for an annual budget of £940,000+ across key business areas. Managing all event budget planning, spending and reconciliation
End to end planning and execution including; event brief and concept build, content and agenda generation, management of speakers, delegates, and senior internal stakeholders, marketing and communications integration, supplier, venue and agency management. Providing on-site logistical support and attending key events as necessary
Researching new events, scoping focus and approach. Championing best practice and providing event consultancy
Key Achievements:
Travelers Leadership Conference
Delivering Travelers annual leadership conferences (TLC) for their 100 top-performing brokers; the events were held at The Grove, Hertfordshire and The President Wilson in Geneva. Full spectrum event management responsibility and accountability, including venue selection, delegate communication, event design and production, content development, VIP and guest speaker management, micro-site content development and on-site support staff management.
Travelers Hospitality Suite
Project managing an extensive upgrade of Travelers’ hospitality website and hospitality event booking processes. Identifying and reviewing the business requirements and developing a dynamic, user-friendly solution offering a shopping basket of targeted calendar events, digitalising and simplifying the approvals process, incorporating guest management and compliance processes, and offering a detailed budget and guest reporting functionality.
Global Event Manager
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Company: Blurb Books
A self-publishing and marketing platform enabling consumers to design, publish, promote, and sell professional-quality printed books and eBooks. The company is headquartered in San Francisco, with 120+ employees, Blurb’s website is translated into six languages and the company ships to more than 70 countries and territories
Key Responsibilities:
Delivering events in the UK, Europe, Canada and the US. 25+ events per annum, including thought leadership round tables, exhibitions, online and offline workshops, seminars, and campaign launches
Delivering multifaceted creative briefs, managing agency and supplier relationships, VIP and author management, travel and accommodation
Liaising with internal departments (design, copy, product, sales) in the UK and US to develop and produce event design, content and collateral, organising logistics, production, and onsite support staff
Generating new commercial opportunities and business leads
Key Achievements:
London Author Fair
Fully managed the title sponsorship of the inaugural London Author Fair: launching an inspiration hub; featuring a ‘Living Library’ and integrating an artisan café. Attendance in excess of 400, successfully positioned Blurb as the illustrative self-publisher to the professional author audience, generating new commercial opportunities and business leads
Book Expo America
Developed and delivered a Book Expo America fringe event in NYC, tasks included venue sourcing, constructing creative briefs, ensuring design and production deliver to such, managing delegate registration, on-site event teams, on the ground programmes and itineraries, in addition to booking, briefing and managing agency staff
Unbinding the Book
Launched book art project Unbinding the Book, designed to demonstrate Blurb as a credible, forward-thinking brand. Managed launch events across London, NYC, and San Francisco. Managed guest exhibition at the London Art Book Fair at the Whitechapel Gallery, attended by over 10,500 visitors. Generating substantial coverage in mainstream, publishing, art and lifestyle press, featuring in several top-tier publications including The Guardian and Evening Standard
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Skills
- Advertising
- Events
- Marketing PR
- Corporate
- Creative Event
- Exhibition
- Live Event
- Promotional Event
- Design
- Event Execution
- Event Organisation
- Event Planning
- Illustrator
- Indesign
- Photoshop
Education
Marketing and Psychology
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High 2:1 BA Hons.