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Global Event Manager: with national and international experience. Driven, ambitious, and professional, with proven ability to influence and communicate effectively on all levels. Solutions orientated, self-motivated team player. Established track record of achieving set objectives and delivering projects on time, to a high standard and on budget. Enthusiastic and genuine style, successfully achieves results through effective interpersonal skills and the ability to remain calm in a high-pressure environment. Adaptable and prepared to meet demanding timescales, whilst not compromising quality. Experienced in dealing with a diverse range of stakeholders - thrives in a challenging fast-paced role. www.laurahanson.net
Company: Travelers Europe European based operations of Travelers Company Inc., a leading provider of property liability insurance for motor, home and business. Travelers has more than 30,000 employees and operations in the United States, Canada, UK, and Ireland and through a joint venture in Brazil Key Responsibilities: Planning and delivery of Travelers events programmes including industry-leading exhibitions, thought leadership conferences, incentive travel and award sponsorship programmes Managing the corporate hospitality programme, examples include first-class hospitality solutions at Ascot, Chelsea Flower Show, ATP Tennis, Twickenham debentures, and bespoke experiences Responsible for an annual budget of £940,000+ across key business areas. Managing all event budget planning, spending and reconciliation End to end planning and execution including; event brief and concept build, content and agenda generation, management of speakers, delegates, and senior internal stakeholders, marketing and communications integration, supplier, venue and agency management. Providing on-site logistical support and attending key events as necessary Researching new events, scoping focus and approach. Championing best practice and providing event consultancy Key Achievements: Travelers Leadership Conference Delivering Travelers annual leadership conferences (TLC) for their 100 top-performing brokers; the events were held at The Grove, Hertfordshire and The President Wilson in Geneva. Full spectrum event management responsibility and accountability, including venue selection, delegate communication, event design and production, content development, VIP and guest speaker management, micro-site content development and on-site support staff management. Travelers Hospitality Suite Project managing an extensive upgrade of Travelers’ hospitality website and hospitality event booking processes. Identifying and reviewing the business requirements and developing a dynamic, user-friendly solution offering a shopping basket of targeted calendar events, digitalising and simplifying the approvals process, incorporating guest management and compliance processes, and offering a detailed budget and guest reporting functionality.
Company: Blurb Books A self-publishing and marketing platform enabling consumers to design, publish, promote, and sell professional-quality printed books and eBooks. The company is headquartered in San Francisco, with 120+ employees, Blurb’s website is translated into six languages and the company ships to more than 70 countries and territories Key Responsibilities: Delivering events in the UK, Europe, Canada and the US. 25+ events per annum, including thought leadership round tables, exhibitions, online and offline workshops, seminars, and campaign launches Delivering multifaceted creative briefs, managing agency and supplier relationships, VIP and author management, travel and accommodation Liaising with internal departments (design, copy, product, sales) in the UK and US to develop and produce event design, content and collateral, organising logistics, production, and onsite support staff Generating new commercial opportunities and business leads Key Achievements: London Author Fair Fully managed the title sponsorship of the inaugural London Author Fair: launching an inspiration hub; featuring a ‘Living Library’ and integrating an artisan café. Attendance in excess of 400, successfully positioned Blurb as the illustrative self-publisher to the professional author audience, generating new commercial opportunities and business leads Book Expo America Developed and delivered a Book Expo America fringe event in NYC, tasks included venue sourcing, constructing creative briefs, ensuring design and production deliver to such, managing delegate registration, on-site event teams, on the ground programmes and itineraries, in addition to booking, briefing and managing agency staff Unbinding the Book Launched book art project Unbinding the Book, designed to demonstrate Blurb as a credible, forward-thinking brand. Managed launch events across London, NYC, and San Francisco. Managed guest exhibition at the London Art Book Fair at the Whitechapel Gallery, attended by over 10,500 visitors. Generating substantial coverage in mainstream, publishing, art and lifestyle press, featuring in several top-tier publications including The Guardian and Evening Standard
Company: Jota Group Jota Group comprises four separate divisions; Jota Sport - a world-class, professional motor racing organisation; Jota Aviation - a specialist airline operating throughout the UK and Europe; Jota Design - specialising in the design, development and manufacture of road, race and rally projects; and Jota Historic – restoring, preparing and maintaining historic race cars Key Responsibilities: Managing all press, sponsor and senior management hospitality requirements at race events in the UK and Europe. Including Le Mans 24 Hours, ranked top of the World’s 10 Greatest Sporting Events by National Geographic Magazine, attended by over 200,000 spectators Developing and delivering all commercial events outside of the racing calendar such as track days, conferences, networking receptions and team development events for partners, high net-worth individuals and blue chip organisations Sponsor and key stakeholder account management, developing and delivering innovative sponsorship proposals, strategies and activations Group-wide marketing, brand management, and design Delivering a group PR strategy, establishing social media presence and campaigns Key Achievements: Revenue Generating Events Introducing an event sales strategy to generate revenue from events and hospitality targeting both existing and potential partners. Including a Corporate Social Responsibility programme to create an additional sales tool. Resulting in securing experiential events for HP Senior Management Conference and Mazda Dealership Training Programme Corporate Identity Successful development, communication and promotion of corporate core purpose, vision, mission and values. Establishing group corporate identity and managing this throughout all divisions and activities. Assisting in embedding a commercial, client-focused approach to all business processes and activities across all four divisions of the group Mazda MX-5 GT In partnership with Mazda Motors UK PR team, delivered a full promotional campaign, across video, web, social, email and print, producing bespoke launch events and creative content to launch the product to market. Generating substantial coverage in automotive and motorsport press, including Piston Heads, Evo, Auto Express, and Auto Car
A full-service integrated marketing communications agency Mercedes-Benz Trucks, Merial Animal Health, EMCOR Facilities Management, Bayer Crop Science Event managed the ISF Seed Congress from brief through to conception for Bayer Crop Science (main event sponsor). Attended by over 1,300 delegates from over 60 countries Event managed Truckfest from brief through to conception for Mercedes-Benz Trucks. Attended by over 5,000 members of the public Reviewed and analysed the role of social media in Merial Animal Health marketing activities resulting in the construction of a successful national social media campaign An integral part of the EMCOR Facilities Management corporate re-brand project Key and founding member of the Agency events and social media team
The official motorsport arm of Aston Martin, competing in international endurance sports car racing Supporting events management team (international) – preparation and on-event support. High calibre events and delegates. Including Le Mans 24 Hours Event management (UK based) – from proposal through to execution, budget management and post-event analysis. High calibre events and delegates. Including Goodwood Festival of Speed Sales, promotions and logistics management for all show car requirements Initiated, developed and implemented the sale of official team memorabilia, contributing to the annual profit of the commercial department Full responsibility for team website and successfully created a Partner micro-site Complete responsibility for model car and merchandise licensing, including negotiating, corporate guideline consistency, approval process, and commission revenue Responsible for bringing all event collateral design and production in-house, reducing spend Responsible for creating and distributing team and partner team press releases in-house, reducing spend Successfully initiating and managing online communication channels Facebook and Twitter, as well as monthly E-Newsletters
High 2:1 BA Hons.