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Responsible for £350K digital budget for the world’s number 1 entertainment venue. Focussed on delivering digital development aligned with key marketing objectives; driving high quality traffic, increasing ticket sales and ancillary spend, and driving up partnership value. Managed a small digital production team responsible for all BAU digital and campaign content across all digital platforms including the main venue website, eCRM comms, digital ad network and SEO.
Managing the delivery of the clients (LOCOG) ticket marketing plans through management of the eCRM database (c.6.2m) and data warehouse driving ticket sales to meet revenue targets. Ensuring positive customer experience through management of spectator comms - copy writing, editing and proofing email comms. Managing the delivery of the £1m Paralympic ticketing marketing campaign for the first ever sold out Paralympics. Managing and building relationships with external suppliers, brand partners and sponsors.
Click to edit position descriptionResponsible for managing 100K budget developing and implementing 12 month marketing plan for the Faculty of Business for a portfolio of 90 undergraduate, postgraduate and international courses, driving online lead generation for open day attendance and applicant enquiries, managing all faculty collateral and advertising also managing faculty CMS.