Are you struggling to find the right words? I can help you tell your story.
I'm a freelance copywriter and content creator. I'm based in Birmingham, but I work with businesses and publications across the West Midlands, Worcestershire and beyond.
I write words that get you noticed by the right people, starting exciting conversations and helping you to win new work and grow your business.
You might be a start-up about to launch a ground-breaking new iPhone app. Or an established professional services firm looking to stand out from the emerging competition. Whatever stage you’re at, my skill is taking complex, technical or difficult subjects and presenting them in a unique and engaging way.
Whether it’s website content (I know my SEO), blog posts, a press release, editorial for a magazine, or marketing copy for a brochure, I can help you define your messages with clarity and create a unique tone of voice that boosts your brand personality helps you achieve your goal, whether it’s to build web traffic, generate sales or grow your share of voice.
My services:
Websites and SEO
Blogs
PR and press releases
Features and editorial
Case studies
Social media
Pitches and presentations
Internal communications
All these things require one thing: a clever way with words.
What my clients say:
"Starting up a practice and finding the words for my website was such a daunting task. And don’t get me started on SEO. However, Laura came to the rescue and truly found the right words. Not only capturing the brand and vision of my practice, but more importantly the value my clients get in working with us."
Kulbir Panesar, CEO, GroStrategy.com
"Laura takes very technical speak and turns it into understandable and exciting messages for all audiences. She brings a wealth of experience to her work, and with a vocabulary flair added into the mix, she creates exactly what we need and more. As a result, we continue to work with Laura on all our copy projects."
Manuel Costin, Head of customer success, utrack.com
If you're staring at a blank page, let me help you. Call me on 07803926239 or email me at laura@laurajanejohnson.co.uk. To find out more about my freelance copywriting services visit www.laurajanejohnson.co.uk.
Projects
- Great British Bake Off themed social media campaignLet’s talk social media. I love it. And not just on a personal level – although I’ll admit, Instagram is the first thing I check on my phone most mornings. But for brands and businesses, social media is now a crowded place. You need to work hard to stand out and earn engagement. Social media is driven by trends. Spotting an opportunity to connect with a hot topic is a great way to appeal to your audience. For example, when the latest series of the Great British Bake Off started, it provided
- GroStrategy: Tone of voice, website & SEOI love seeing how the words and design work together to create the personality and voice that brings a new business to life. When Kulbir asked me to write the web content for his new venture - GroStrategy - I jumped at the opportunity. He is full of energy, has a clear vision for his business, and knows his target audience inside out. In short, this was a dream to work on. See it here: https://www.grostrategy.co.uk Services: - Tone of voice - Website content - SEO Testimonial "Starting u
- UltraSync BLUE product launchStrategy, creative concept and delivery of the UltraSync BLUE product launch including: Tease and reveal materials for social media Social media photography Website content Product launch videos - scripting and creative direction Press releases and PR Pitching and placements of sponsored posts with social media influencers See more here: https://laurajanejohnson.co.uk/2018/10/02/copywriter-product-launch/
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Work history
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Freelance copywriter & journalistLaura Jane Johnson Limited
Birmingham, United KingdomFreelance
My words help clients to achieve their goals, whether it’s to build web traffic, generate sales, or grow their share of voice. As a freelance writer, I've worked on a wide variety of projects for clients including:
Signet plc (parent company for H. Samuel & Ernest Jones), Mitchells & Butlers, Marketing Birmingham, Cooke & Lewis (subsidiary of B&Q), Timecode Systems, Lex Autolease (part of Lloyds Banking Group), Cleeve Care, Mars\Y&R, Provamel, Citydesk Sport and Gowling WLG
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Business development managerGowling WLG
- Birmingham, United KingdomFull Time
A senior marketing role in a UK legal firm’s corporate department, offered me a fantastic experience of the fast paced environment of mergers and acquisitions. A dynamic and varied role where I was doing everything from researching new markets, and driving new marketing initiatives, to developing marketing plans and preparing winning pitches and proposals.
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Skills
- Writing
- Web Editing
- Web Content
- Journalism
- Blogs
- Copy
- Editing Copy
- Marketing Communications
- Marketing Collateral
- Marketing Copywriting