Laura Johnson
Available

Laura Johnson

Social Media Manager and JournalistBrighton, United Kingdom
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Sonya Barlow
Laura Johnson
Available

Laura Johnson

Social Media Manager and JournalistBrighton, United Kingdom
About me
A creative and enthusiastic Media, Industry BA (Hons) undergraduate, with a keen and knowledgeable interest in journalism, public relations, marketing, research and social media. Currently, I am seeking graduate opportunities within the creative media industry.
Projects
  • How Instagram Is Impacting The Streetwear World
    How Instagram Is Impacting The Streetwear WorldWith the number of confirmed Coronavirus cases now reaching 437,000, deaths touching 20,000, many countries are in lockdown and as a result, many businesses are no longer trading as usual. Day-to-day life has been sent into chaos due to COVID-19, with people around the world losing their jobs and companies closing indefinitely. One of the industries taking the hardest hits in the fashion world, with A.P.C, Burberry and Ralph Lauren all postponing upcoming shows and the highly lucrative “cruise”
Work history
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    Social Media ManagerLethallyHER
    London, United KingdomFreelance
    - Responsible for or planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase engagement. - Working with the Creative Director of LethallyHER - a platform for female/female identifying creatives, providing workshops & events to help showcase their work, whilst improving their skills for work and life. - Creating a posting schedule, designing the grid layout and caption ideas. - Responsible for the growth and upkeep of the Instagram. - Promotion and marketing of events, via social media and press outreach. - Liaising with press & media - writing and distributing press releases.
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    Fashion FeaturesFIZZY MAG
    Berlin, GermanyFreelance
    A rolling freelance position, producing copy for the latest news in fashion, culture, music and art for the online Fizzy Mag website. Pitching and creating original topics for articles and creating content to achieve high engagement.
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Skills
  • Digital Media
  • Journalism
  • Adobe Photoshop
  • Social Media
  • Social Media Management
  • SEO
  • PR Campaigns
  • Content
  • Copy
  • Research
Education
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    Bachelor of Arts (BA) The University of Brighton
    Brighton, United Kingdom
    Media, Industry and Innovation degree is designed to equip entrepreneurial media students with the skills to play their part in transforming the digital media landscape. Within the course, we study media business, digital marketing, media management, journalism, community, social and mobile media and develop your ability to understand and critically analyse the theory and practice of a variety of media, examining form, content, distribution and consumption. • Social media management • Writing and distributing press releases • Rebranding businesses online presence • Liaising with brands, companies, influencers, media, press and agents • Forecasting trends • Producing original fashion/beauty/music/arts/culture content for publications • Digital media marketing • Events promotion • SEO & website up-keep • Building and maintaining press lists • Research for an array of charities, start-ups, companies and brands
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    A LevelsNotre Dame High School Sixth Form
     - Leeds, United Kingdom
    A-Level Media Studies (B), English Language (C) and Sociology (A).